Nongshim Unveils Shin Ramen Brand Character 'SHIN'

*This content was translated by AI.

Nongshim unveiled Shin Ramen's first brand character "SHIN" to mark the 40th anniversary of the launch of Shin Ramen.

Nongshim plans to more effectively promote the Shin Ramen brand through "character marketing" that allows anyone to intuitively feel intimacy, regardless of language or cultural background. It plans to strengthen touch with global consumers and create long-term results by increasing brand awareness with original "SHIN" character designs and background stories that fit global brand status.

Nongshim captures Shin Ramen's unique identity in the appearance of the SHIN character. Based on the design reminiscent of ramen noodles and Shin Ramen bags, the "辛" ruler was used as a point for the pupils and props, and the shoes were made alive by applying a pulse design.

Nongshim introduced the birth story of the SHIN character in detail through a 30-second animated content released on its official YouTube channel and Instagram.

After that, Nongshim plans to release contents containing SHIN characters' stories through SNS in turn and introduce various contents using character masks every month to strengthen its bond with consumers.

Nongshim will hold an event to enclose character stickers in a multi-pack of "Shinramen Gold" for about three months from April to mark the launch of SHIN characters. There are a total of 13 stickers, and SHIN is designed to travel to space with countries around the world, including the United States, China, France, and Egypt.

An official from Nongshim who spoke with this newspaper on the phone said, "The Shin Ramen character 'SHIN' is a personification of the 'spicy happiness' that we want to convey to consumers."

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*This content was translated by AI.