*This content was translated by AI.
Hyundai Motor and Kia have won a number of main awards, including gold, at the "2026 iF Design Awards" organized by Germany's International Forum Design. At this award, "The Kia PV5" won the gold medal, the highest honor given to only 75 designs around the world. PV5 was evaluated for providing a sustainable mobility solution by applying a flexible design that can expand the lifestyle according to the purpose of the user and a simple yet intuitive design language.
In the product category, major electric vehicle models of Hyundai Motor and Kia won the main prize. Hyundai Motor has selected seven items, including "Ionic 6N," "Concept THREE," "EV Prunk Cooler Bag," "Pixel Diffuser," "MobED Urban Hopper & Golf," "Custom MagSafe ID Card Case," and "H-Guarding Tool." Kia's "The Kia EV4" and "The Kia EV4 Hatchback" won the main prize in the product category side by side.
Hyundai Motor's "Funny Seed Lounge/Hyundai Ad Gear" won the main prize in the concept category, while Kia proved its design competitiveness with "The Kia Concept EV2" and "Kia PV5 WKNDR Concept." In the branding and communication sector, results continued. Hyundai Motor won the main prize for its exhibition "Hyundai Heritage: 100 Million Units Produced," service brand "Pleos," "HMGICS CX Smart Farm," "Tree Correspondent," "Pixelscape," and "Nao Restaurant Book," which are commemorative exhibitions of 100 million units. In particular, Hyundai Motor's short film "Night Fishing" was recognized for its value by winning the main prize in the campaign and film sectors at the same time in the branding and communication sectors.
The Genesis brand won the award for "Magma User Interface" in the User Interface (UI) category. This is a result of high evaluation of the effective implementation of Genesis' unique identity and luxurious sense in the digital environment.
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*This content was translated by AI.
