*This content was translated by AI.
Hyundai Motor Group held a general shareholders' meeting on the 26th and decided to introduce a total of 36 new and marketable improvement models by 2030 to accelerate its entry into the North American market. Hyundai Motor President and CEO Jose Munoz announced mid- to long-term product and manufacturing strategies covering the U.S., Canada and Mexico at the annual general shareholders' meeting on the 26th. The key to this announcement is the large-scale launch of new cars summarized as "36 by 30" and the dramatic expansion of the proportion of local production in North America.
Hyundai plans to introduce a large number of key models and derivatives across all sectors, including passenger cars, SUVs, trucks and commercial vehicles, from 2026 to 2030. These include XRT trim and N-branded performance models, which comprise a variety of powertrains that meet the needs of the market, including internal combustion engines (ICE), hybrids (HEVs), electric vehicles (EVs), and extended-range electric vehicles (EREVs).In terms of manufacturing and supply chain, we promote a thorough localization strategy.
Hyundai has set a goal of assembling and producing more than 80% of its vehicles sold in the U.S. locally by 2030. At the same time, it plans to increase the supply chain content of parts in the United States from about 60% to 80% to strengthen production efficiency and supply chain resilience. The move comes as part of Hyundai Motor Group's previously announced $26 billion U.S. investment plan. The investment includes the construction of a state-of-the-art steel mill in Louisiana and the construction of a robotics innovation hub, which simultaneously strengthens manufacturing and technology infrastructure.
Hyundai Motor's North American Regional Headquarters (HMNA) laid the foundation for continuing growth through this strategy. Established in 2018, HMNA oversees Hyundai Motor and Genesis operations in the United States, Canada, and Mexico, and operates Alabama Manufacturing Corporation and Metaplant America. As of 2025, Hyundai Motor and Genesis recorded sales of more than 1.19 million units in the North American market, up 8% year-on-year. Based on its expanded product lineup and strengthened local production bases, Hyundai plans to respond flexibly to customer needs and further solidify its position in the North American market.
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*This content was translated by AI.
