*This content was translated by AI.
Park Sung-hyuk, president of the Korea Tourism Organization (KTO), conducted on-site sales covering global platforms, cruises, and aviation in China, the largest market for foreign visitors to Korea, from March 23 to 28. As of the end of January, the number of Chinese tourists visiting South Korea increased sharply, up more than 14% year-on-year, and the corporation launched the sales to continue the trend.
On the 25th, the corporation signed a business agreement with TripCom, the world's largest OTA, to expand cooperation. With this business agreement, about 600 million users in 40 countries will be exposed to Korean products and jointly marketed. In addition, it will strengthen data-based marketing by forming a strategic partnership with China's largest e-commerce company, "Jingdong Group." Jingdong Group has nearly 700 million members, allowing precise analysis of Chinese consumption trends, and the proportion of middle-class consumers is also high, allowing new demand to be discovered in the overseas travel market. With Fliggy, an online travel platform based on Alibaba's ecosystem, it will target demand for individual free travelers by developing tourism products that combine target marketing and K-content.
Sea and sky roads will also be expanded to revitalize local tourism. In Shanghai, discussions were held with "Adora Cruise," China's largest cruise ship, on the possibility of expanding major ports of call such as Busan and Yeosu. In particular, the corporation directly proposed the expansion of Yeosu ports on the occasion of the 2026 Yeosu World Island Expo (2026.9.5. ~ 11.4) held this year and suggested ways to create new demand for visiting Korea by linking cruise tourism and local representative events. In addition, by signing a strategic partnership with Chinese Airlines, it also sought ways to expand tourism demand, including the launch of new chartered flights linked to regional airports such as Daegu and Cheongju Airport.
In addition, it will cooperate with major OTAs in China such as Qunar and Tongcheng to promote joint off-season promotions and expand Nth (multiple) visit to Korea. In addition, it plans to cooperate with Korean Air and the Chinese visa application center, focusing on five overseas branches of China's regional corporations, to establish a foundation for creating demand for visiting Korea by linking aviation supply, visa issuance, and local marketing. Through this, the plan is to establish a demand expansion system that organically connects the entire process from distribution of products to movement and entry to Korea.
Park Sung-hyuk, president of the corporation, said, "In order to achieve 30 million foreign tourists early, a preemptive response in China, the largest market for visiting Korea, is more important than anything else," and added, "In cooperation with major platforms such as TripCom, Jingdong, and Alibaba, we will organically connect key points of tourism such as cruises and airlines to lead to an increase in actual demand for visiting Korea and revitalization of local tourism.""It was revealed.
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*This content was translated by AI.
