*This content was translated by AI.
According to data released by Hyundai Motor on the 15th, the new 'New Grandeur' recorded over 10,000 contracts on its first day of launch. Hyundai Motor announced that the number of contracts for the New Grandeur on the first day totaled 10,027 units.
This figure is the second-highest among Hyundai Motor's facelift models, following the 17,294 units achieved by the sixth-generation Grandeur facelift model launched in November 2019. In a market environment recently dominated by electric vehicles and sports utility vehicles (SUVs), the fact that an internal combustion engine sedan secured more than 10,000 contracts in a single day proves that demand for sedans remains robust.
Hyundai Motor attributed the success of the New Grandeur to product improvements on par with those of a new vehicle. The company also explained that significant changes were made to the interior and exterior design, overcoming the limitations of previous facelift models. In particular, the introduction of the next-generation infotainment system 'Pleos Connect' strengthened the digital experience, drawing high interest from customers. Analysts suggest that the trend of vehicles being perceived not just as transportation but as digital spaces has led to the increase in contracts.
Looking at the details of the contracts, the top-tier trim 'Calligraphy' accounted for 41% of all contracts. This represents a 12 percentage point increase compared to the previous model. The newly added 'Smart Vision Roof' option is also receiving a positive response from customers.
Meanwhile, despite being a partial facelift, the price of this Grandeur has risen by up to 5.1 million won. In particular, the HYBE-led Calligraphy trim starts at 60.6 million won, making the 'Grandeur 60 million won era' feel real. However, it can be confirmed that the price increase was driven by the application of high-end specifications such as Pleos Connect, Gleo AI, and the Preview Electronic Control Suspension.
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*This content was translated by AI.
