Honda Korea appointed Lee Joon-taek as head of 車's 車 business division

*This content was translated by AI.

Honda Korea (CEO Lee Ji-hong) announced on April 1, 2026, that it has appointed Lee Joon-taek, managing director who served as the head of the sales team of the automobile division, as the new executive of the automobile division. The new Sangmu will be in charge of the entire automotive division, ranging from sales and marketing of Honda Motor in Korea as well as its service division.

Sangmu Lee Jun-taek joined Honda Korea in 2003 and has been an expert in various practical areas within the automobile business department, including certification, product planning, dealer network development, and sales. He has contributed to enhancing business competitiveness by introducing various Honda car lineups in Korea that meet the domestic market environment and customer needs.

In particular, the Sangmu played a pivotal role as a sales team leader at a time when Honda Korea was transitioning to an omni business system of online and offline integration in April 2023. At that time, he led the launch of the "Honda Online Platform" and made a key contribution to the successful settlement of the new business model in the market.

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*This content was translated by AI.