Hyundai Motor Unveils 'Atlas' Soccer Move Video…Son Heung-min's Reaction and 33 Million Views Spark Buzz

*This content was translated by AI.

As an official partner of the FIFA World Cup 2026™, Hyundai Motor released a new campaign video titled "School of Football," which combines advanced robotics with soccer.

On the 29th, Hyundai Motor announced a campaign video depicting the humanoid robot Atlas from Boston Dynamics learning soccer moves and advancing robotics technology. This campaign is part of Hyundai Motor's World Cup initiative "Next Starts Now," which originates from the company's vision "Progress for Humanity." The campaign focuses on conveying the current state and future potential of Hyundai Motor's robotics technology through the intuitive theme of soccer.

From the 25th to the 29th, Hyundai Motor sequentially released the "School of Football" videos via its official YouTube channel. The content consists of five videos in total, including a launch film featuring Atlas as the protagonist and training videos showing various soccer move practice scenes. In the launch film, Atlas is shown developing an interest in soccer by directly observing the diverse emotions and energy embedded in the sport, as well as the dynamic movements of players.

The training videos depict Atlas learning step-by-step, from basic moves such as footwork, passing, and shooting to high-difficulty techniques like the Rabona Kick, where the player crosses their legs to shoot or cross. In the final video released on the 29th, Atlas is highlighted for successfully executing the Ghost Rabona Kick, a high-difficulty move that adds a feint to deceive defenders to the existing Rabona Kick, after fully understanding the dynamic mechanisms of soccer through repetitive training.

This campaign video was filmed without using computer graphics effects, capturing the next-generation electric Atlas model, first unveiled at CES 2026, as it independently learns various moves and implements them like a real human. High-difficulty moves showcased by Atlas, such as the Ghost Rabona Kick, are technologies that require precise analysis of human movement and learning through AI, going beyond simple motion reproduction. Atlas modeled the movement data of actual soccer players and derived optimal moves by repeating countless successes and failures through reinforcement learning.

In this campaign, Hyundai Motor and Boston Dynamics demonstrated their development capabilities by integrating AI-based reinforcement learning, precise human motion simulation technology, and hardware control technology, proving their next-generation robotics competitiveness. The launch film and three training videos released until the 28th surpassed a cumulative 33 million views within five days of release. On the 27th, a video of Hyundai Motor brand ambassador Son Heung-min expressing admiration after watching Atlas's performance was also released on the official YouTube channel and other platforms, drawing the attention of soccer fans worldwide.

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*This content was translated by AI.