Volvo EX90 The reason why it's 17 million won cheaper than the US... These things are missing in the Korean line

*This content was translated by AI.

With the imminent launch of Volvo Cars' electric SUV, the EX90, in Korea, detailed specification differences between the Korean and U.S. markets have been revealed. According to the recently identified market-specific application specification comparison data, the domestic introduction model maintains global standards and has a different configuration from North American specifications according to the domestic road environment, laws, and consumer preferences.

First of all, the most symbolic change in exterior design is the deletion of the phrase "Volvo for life," which was placed at the top of the front windshield. Unlike the North American specifications that emphasized the brand's long-standing slogan, it chose to secure a cleaner and cleaner front glass view in Korea.

A distinct difference is also identified in the equalizer system. Orange side markers (pumpkin lights) in headlamps, which are essential specifications in accordance with North America's automobile safety regulations, have been excluded from domestic models, enhancing the sense of unity in the front lamp design. The rear part is also expected to show different night visibility from North American models as the dedicated lights that subtly illuminated around Volvo lettering are not applied to domestic specifications. However, in terms of external details, high-end domestic specifications are noticeable. The "external chrome package," including bumper and vehicle-bottom side chrome lines, does not apply to U.S. specifications, but is applied to Korean introduction models, actively reflecting the premium tastes of domestic consumers who prefer chrome decorations.

In terms of indoor residence and convenience of storage, some functions have been adjusted. When selecting a six-seater seat arrangement, the dedicated cup holder, which was placed in the center of the second row, was excluded from domestic specifications, and the strap that played a role in fixing the belongings in the storage space under the center console is also removed. The technical interface and driver assistance system specifications have also been partially changed. The function of expressing the real-time road speed limit within the instrument panel does not apply to domestic models, which is interpreted as a choice in the optimization process of linking domestic road traffic systems and navigation data. In addition, the long-range camera function, which was installed in the side mirror to assist long-range vision, is not found in domestic specifications.

These changes in specifications are analyzed as a result of comprehensively considering each country's radio wave certification, autonomous driving laws, and sensor efficiency according to the local road environment. As a result, it can be seen that despite being the same flagship electric vehicle, the EX90 has undergone a detailed optimization process from design elements to advanced functions in accordance with the specificity of each market. It is regrettable that some emotional lighting or detailed storage specifications are excluded, but strengthening marketability tailored to each region, such as the application of chromium packages exclusively for Korea, is a key feature of this specification composition.

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*This content was translated by AI.