'V-Effect' Explodes in Popularity.. Key Chains and Baseball Caps Worn by BTS's V See Prices Double Amid 'Sold Out Again and Again'

*This content was translated by AI.

Products worn by BTS's V triggered consecutive sell-outs, clearly demonstrating the "V-effect."

During his performances in Toronto, Canada, on August 22–23, V wore a CN Tower maple leaf key chain and a Canadian flag baseball cap, sparking sell-outs. Fans shared information about store inventory and purchase locations, while the price of the baseball caps surged from $17 to $35, more than doubling.

BTS held their "World Tour Arirang" concert at Toronto's Rogers Stadium on August 22–23. During this performance, V wore a key chain shaped like the maple leaf of Toronto's landmark CN Tower and a baseball cap featuring the Canadian flag.

A fan who visited the CN Tower to purchase the key chain reported that all items were already sold out and they could not confirm when restocks would occur. The fan stated, "Staff members also said they didn't know when more key chains would be restocked and wondered why so many people were seeking this product. Once I told them V used it, they understood."

The baseball caps worn by V also sold out at all stores. Fans attempting to buy the caps began sharing purchase location information, saying, "They are already completely sold out, and wholesalers also have no inventory in stock." Even after the price of these caps rose from $17 to $35, they remained sold out everywhere.

V is currently serving as an ambassador for 11 brands, including Champion, Celine, Cartier, Jinro Soju, Coca-Cola, and Tirtir.

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*This content was translated by AI.