Nongshim and Yoo Jaeseok. Bae Hongdong for 6 years in a row

*This content was translated by AI.

Nongshim chose Yoo Jae-seok again this year.

Nongshim introduced a new ad for Bae Hong-dong starring Yoo Jae-seok on the 2nd. Under the theme of "Now is the Bae Hong-dong Era," this advertisement emphasized the popularity of Bae Hong-dong, which leads the Bibimmyeon market.

The commercial begins with Yoo Jae-seok in a Bae Hong-dong suit strutting through the city center with electronic music with a cheerful rhythm that repeats "Bae Hong-dong." After that, people who enjoyed Bae Hong-dong joined the march one by one and gradually formed a large crowd, and Yoo Jae-seok led them to convey the message, "The generation of Bibimmyeon has changed, the trend has changed."

"Bae Hong-dong will solidify its position as a popular brand in the Bibimmyeon market through various marketing in the future," said a Nongshim official who spoke to this newspaper on the phone.

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*This content was translated by AI.