*This content was translated by AI.
In March 2026, the number of new registered imported cars increased 24.9% month-on-month and 34.6% year-on-year to 33,970. The cumulative number of registered units in the first quarter of this year was 82,120 units, up 35.4% year-on-year. By brand, Tesla topped the list with 11,130 units, followed by BMW with 6,785 units, Mercedes-Benz with 5,419 units, BYD with 1,664 units, Volvo with 1,496 units and Audi with 1,300 units.
Electric vehicles and hybrids led the market in the order of 16,249 units (47.8%), 14,585 units (42.9%), gasoline 2,956 units (8.7%), and diesel 180 units (0.5%). By displacement, less than 2,000 cc accounted for 10,458 units (30.8%), and 16,249 units (47.8%) of other weight classes, including electric vehicles, were found.
The share by country is 55.5% (18,838 units) in Europe, 33.8% (11,468 units) in the United States, 5.9% (2,000 units) in Japan, and 4.9% (1,664 units) in China. By type of purchase, individual purchases recorded 69.6% (23,631 units) and corporate purchases recorded 30.4% (13,339 units).
Individual purchases were the most active in Gyeonggi (35.1%) and corporate purchases in Busan (29.8%). The best-selling models in March were Tesla Model Y Premium (5,517 units), Tesla Model 3 Premium Long Range (1,905), and Tesla Model 3 (1,255). The Korea Automobile Importers and Distributors Association cited an increase in business days and strong sales of electric vehicles as the main reasons for the increase.
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*This content was translated by AI.
