Volvo EX90 will hold a showcase at 32 major exhibition halls nationwide

*This content was translated by AI.

Volvo Cars Korea (CEO Lee Yoon-mo) will hold an "EX90 Showcase" at 21 official exhibition halls nationwide to commemorate the launch of its pure electric flagship SUV "EX90" in Korea. The event will be held sequentially every Friday for about five weeks from April 3 to May 1.

The showcase will be operated for those selected through a lottery among customers who have completed pre-consultation reservations. Starting with EX90 Unveiling, the program consists of presentations and free viewing that introduce key features and core technologies of the vehicle.In particular, private catering will be provided in collaboration with Chef Lee Jun of the Michelin Guide 2-star restaurant "Swanye," and a flower chilling bag calligraphy DIY experience program will also be prepared for visiting customers. Customers who have signed an EX90 contract at the site will be given a limited edition black pouch called "Pick by Volvo."

For customers visiting the exhibition hall on weekends, it plans to create a comfortable counseling environment by operating a separate catering zone and experience program.The brand also holds an external pop-up exhibition to expand customer contact points. The event will be held at IFC Mall in Yeouido, Seoul, from April 4 to April 12, and at Hyundai Department Store Pangyo from May 1 to 10. At the pop-up site, the flagship SUV XC90 will be displayed along with the EX90, and you can experience the Bowness & Wilkins High Fidelity Sound System on the EX90.

Meanwhile, the starting price of Volvo EX90 is KRW 160.2 million. This is about 10 million won lower than the existing internal combustion engine-based plug-in hybrid model XC90 T8. Based on the SPA2 platform, electric vehicles can perform unique, and there are traces of great difficulties in high-end factors such as installing air suspensions in the central trim. In addition, the advantages are best-in-class safety technology, minimal design, and excellent indoor materials. The disadvantages are low awareness, maintenance costs, and long waiting periods for some models compared to German brands.

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*This content was translated by AI.