Haeundae, the No. 1 purchasing power in Busan, enters Cadillac & GMC 'Busan Exhibition Hall'

*This content was translated by AI.

Cadillac and GMC held a ceremony to celebrate the opening of the Busan exhibition hall on April 3 and started to expand customer contact in the Yeongnam region. The Busan Exhibition Center, located in Haeundae's commercial district, operates as a strategic base that encompasses Busan and Gyeongnam, and is designed to experience the value of each brand by applying the integrated CI of the two brands.

The exhibition hall, which is about 330㎡, has a space for displaying six vehicles and two customer counseling rooms.Major models such as 2026 The New Escalade with Super Cruise, GMC Canyon, and Arcadia will be displayed at the exhibition hall, and a test drive program for the vehicle will also be operated. YA Auto, a new subsidiary of Jail Motors, is in charge of the operation, and it has established an integrated network from purchase to follow-up management in connection with the existing Busan Sasang Service Center.

Hector Vijarreal, president of GM's Korean operations, said, "This exhibition hall will be a base for expanding sales in the Yeongnam region, and additional models such as Hummer EV are scheduled to be introduced in the future."

Meanwhile, in the past three years, the Haeundae area in Busan has been strengthening its status as a street, with the opening of new exhibition halls for imported car brands, especially luxury and supercar brands. Lamborghini opened its exhibition in September last year, and Porsche and Maybach, as well as other ultra-luxury brands such as Ferrari and Rolls-Royce, are decorating the streets. This shows that the purchase registration of imported car corporations in Busan is based on the purchasing power that ranks first in the country.

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*This content was translated by AI.