Mercedes-Benz official dealer Hanseong Motors introduces 24-hour consultation center operation in preparation for direct sales transition

*This content was translated by AI.

Mercedes-Benz official dealer Hanseong Motors will expand its integrated customer center to a 24-hour system for the first time among domestic dealers following the transition to a new retail business model, Retail of the Future (RoF). The 24-hour operation was introduced by Kia through AI counselors, but Hanseong Motors is noteworthy in that it has increased the available time of human services that counselors respond directly to to to 24 hours.

The Business Development Center (BDC), a core organization of 24-hour operations, is responsible for customer contact hub functions that go beyond the role of a simple consultation organization to provide integrated vehicle purchase counseling, test drive guidance, maintenance reservation, accident repair and VIP professional counseling. Through this, an integrated operating system was established that connects all areas leading to sales, after-sales, and customer experience into a single flow.

Customers can receive real-time consultations related to vehicle purchases at any time outside of business hours, such as after work, weekends, and nights, and the contents of the consultations are immediately linked to the exhibition hall. The maintenance reservation service has also been improved to provide information on an optimized schedule based on the customer's vehicle condition and maintenance history, greatly improving customer convenience. In particular, even in the event of an emergency such as lighting a warning lamp during night driving, immediate initial response guidance and emergency support services are provided to increase brand reliability and minimize customer anxiety.

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*This content was translated by AI.