*This content was translated by AI.
KG Mobility (KGM)'s electric pickup "Musso EV" proved its design competitiveness by winning the main prize in the product design category at the "Red Dot Design Awards 2026, one of the world's three major design awards. The award, which announced the results on the 10th, was highly praised by the judges that the Musso EV provided an original user experience that seemed to deal with sophisticated tools, along with a design that emphasized practicality and strength.
Musso EV was completed under the concept of "Handy & Tough" based on KGM's design philosophy, "Powered by Tough." It is characterized by a harmonious combination of the smart sensibility of electric vehicles with the hard image unique to pickup trucks. The exterior reveals a dynamic identity through a hard body, thick roof, and unique fender structure. In particular, the LED rear combination lamp in the shape of the tool and the C-pillar garnish, which reminds of a tool with a good grip, complete the iconic image of Musso EV.
Practicality was also emphasized in indoor and outdoor space design. A side design that lowered the boundaries between passenger cars and trucks and a gently rising roof line secured ample rear headroom. In addition, sliding and reclining functions were applied to the second row seats to implement convenience at the level of mid-sized SUVs. The interior applies the concept of "Slim & Wide" to provide a panoramic wide UI and an open view, adding high-tech sensibilities through the D-cut steering wheel and floating center console.
Lee Kang, executive director of the KGM Design Center, said the award was a result of designers' passion for KGM's unique design, stressing that it will provide new experiences with differentiated designs in the future.
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*This content was translated by AI.
