GM Korea expands program to participate in creator partnership

*This content was translated by AI.

GM's Korean operations announced on the 13th that it held a launching ceremony for the partnership program "CODEG: Mission X" in Yeonhui-dong, Seoul on the 10th, attended by 15 lifestyle creators.

The program combines the shortcomings of General Motors and the characteristics of the seasonal partnership, and aims to transform creators' driving experiences and lifestyles into digital content to form new contact points between brands and consumers.The core strategy of this partnership is not to deliver unilateral brand messages, but to create "storytelling-type content" tailored to each creator's personality and channel characteristics.

In particular, GM plans to introduce GM's multi-brand products such as Chevrolet, Cadillac, and GMC in three dimensions and with high empathy by actively utilizing the recent trend of short-form.It is also characterized by the fact that it seeks to grow together with creators beyond simple vehicle test drive support. GM Korea will provide participating creators with professional sessions and networking opportunities to strengthen their content production capabilities, and through this, it will continue to expand its authentic brand story.

Yoon Myung-ok, chief marketing officer (CMO) and general director of communication at GM's Korean operations, said in a greeting, "This program is a sincere journey for creators to unravel GM's brands and products in their own language and style," and emphasized, "We expect the value pursued by GM to be delivered to more customers through the eyes of creators."

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*This content was translated by AI.