Peugeot to Host Lifestyle Event 'Peugeot en Blanc' for Lion Hearts Members

*This content was translated by AI.

Peugeot announced on the 4th that it will hold a lifestyle event called 'Peugeot en Blanc' for members of its exclusive membership program, 'Lion Hearts,' combining French social culture with the brand.

The event will take place on June 18 at 'The MAGU,' a multi-cultural space located in Yangpyeong, Gyeonggi Province. In addition to vehicle test drives, Peugeot plans to create a venue for exchange that combines French culture, fragrances, and gastronomy to convey its brand philosophy. 'The MAGU,' the event venue, is a multi-cultural space where architectural beauty and nature blend, offering coexistence of relaxation, fine dining, exhibitions, and performances.

The event program is designed around the motif of France's exclusive outdoor dining and social culture. Key programs include a talk concert with 'Paris Min-su,' a French language instructor and broadcaster, where participants will discuss daily life in France and automotive culture. Additionally, a 'Sachet Class' will be held, allowing attendees to create their own unique fragrance using French ingredients. The event also includes a French-style banquet where all participants will wear white attire in accordance with a white dress code.

In addition, Peugeot will offer test drive opportunities for its key smart HYBE-led lineup models: 308, 408, 3008, and 5008. Stellantis Korea Bang Sil (CEO) emphasized that Lion Hearts is a community where Peugeot and customers build brand culture together, and expressed hope that this event will provide customers with an opportunity to resonate with the lifestyle the brand aspires to.

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*This content was translated by AI.