Genesis to Host Special Exhibition 'Marilyn Monroe 100th Anniversary' in New York... Showcasing Brand Philosophy

*This content was translated by AI.

Genesis is holding a special exhibition to commemorate the 100th anniversary of Marilyn Monroe's birth. The special exhibition will run for two months starting June 1 at Genesis House New York. Titled 'Manifesting Marilyn', the exhibition was planned to allow audiences to directly connect by projecting Genesis's story of challenge and innovation onto Marilyn Monroe's life.

Marilyn Monroe is recognized as a representative film actress of the 20th century and an innovator who worked for social justice, having had a significant impact on popular culture. This exhibition was planned in collaboration with Authentic Brands Group, the owner and manager of the Marilyn Monroe Foundation, and is structured as a storytelling and experiential exhibition space to convey her true self as an independent woman transcending the era.

The exhibition is composed of The HeadLINE Room, Marilyn's Office, The Vanity, and The Screen Experience. In 'The HeadLINE Room', symbolic newspaper articles and images related to Marilyn Monroe are displayed to show the world's gaze toward her. 'Marilyn's Office' covers her intellectual innovator side, including her founding of her own production company to stand against the Hollywood studio system. 'The Vanity' displays collections and costumes Marilyn Monroe used to build a glamorous image for the public. 'The Screen Experience' is a space that shows the transformation process from her birth name, Norma Jeane, to Marilyn Monroe through cinematic effects. The final 'New Beginnings Hall' is a finale space where audiences can envision the future and be motivated for growth.

During the special exhibition period, a curated exhibition featuring Marilyn Monroe's personal book collection and other items will also be held in the library within Genesis House New York.

Genesis has continued to pursue challenge and innovation in all areas, including design, product competitiveness, technology, and customer experience. Based on the philosophy of 'Dynamic Elegance', the brand has won world-class design awards and, after achieving cumulative global sales of 1 million units in 2023, just over seven years after its launch, surpassed 1.5 million units last year. Through its core brand value of 'Guest' philosophy, Korean hospitality culture, and partnerships in the arts and sports fields, it has provided differentiated customer experiences and a luxury lifestyle.

Lee Si-hyeok, Head of the Genesis Business Division, stated, "The Marilyn Monroe special exhibition is significant in re-examining her narrative of challenge and innovation beyond the image consumed by the public." He added, "Through this exhibition, which is deeply connected to Genesis's story of setting new standards for luxury automobiles, we will convey the brand's value and direction in a more emotional way."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.