Lee Kyung-gyu and 10 soccer players form Hyundai Motor's World Cup support expedition team

*This content was translated by AI.

Hyundai Motor announced on the 1st that it will launch a digital video series titled 'Car Camping Expedition with Hyundai Motor' to support the South Korean national soccer team for the 'FIFA World Cup 2026™'.

'Car Camping Expedition' was produced as part of Hyundai Motor's World Cup campaign 'The Future Starts Now'. The series features a journey of 11 expedition members, including broadcaster Lee Kyung-gyu, retired soccer players, youth players, and customers selected through test-drive events, cheering for the national team.

This content, consisting of five episodes, will premiere on the 1st at 6 p.m. and will be released sequentially on Lee Kyung-gyu's official YouTube channel. Short edited clips will also be posted on Hyundai Motor's official YouTube channel.

Each episode covers the formation of the expedition team, the launch ceremony, and scenes of watching national team matches live. Notably, it includes a solo interview with Son Heung-min, captain of the national team and Hyundai Motor's global brand ambassador, conveying the team's determination for the tournament and a cheering message for youth players.

A Hyundai Motor representative stated, "We aim to deliver a message of sincere support for the World Cup from broadcasters, soccer legends, and customers who gather together, through video content, wishing for the national team's success."

Hyundai Motor has sponsored the FIFA World Cup and the South Korean national soccer team since 1999 and plans to expand various programs allowing customers to participate directly and enhance digital communication during this World Cup period.

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*This content was translated by AI.