Ferrari Korea Opens Immersive Brand Space 'Casa Ferrari' in Seongsu-dong

*This content was translated by AI.

Ferrari Korea is opening 'Casa Ferrari,' its first immersive brand pop-up space in Korea, at Scène, a multi-cultural complex located in Seongsu-dong, Seoul. The operation period runs from June 8 to 21. The public session for general visitors begins on June 9, with advance reservations for viewing available starting at 2 p.m. on June 1 via Naver reservations.

Casa Ferrari means 'Ferrari's House' in Italian and has been a unique private space used to welcome selected VIP customers at major automotive and lifestyle events worldwide. This pop-up space, debuting in Korea for the first time, moves away from large-scale global exhibition formats, focusing instead on providing ultra-personalized luxury and high-density immersive experiences tailored to the Korean market. Accordingly, the space is designed to allow visitors to deeply appreciate Ferrari's worldview in a comfortable and private atmosphere reminiscent of a top-tier Italian mansion.

The space spans two floors above ground, featuring a structure where indoor exhibition areas and an outdoor garden are harmoniously combined. Visitors can experience the core elements of the Ferrari brand—racing, sports cars, and lifestyle—in a three-dimensional manner all in one place. A dedicated café will operate on-site, selling beverages, desserts, and gelato developed with the Ferrari brand as a motif, and photo zones will be set up throughout the venue.

Notably, as the main event of this exhibition, the 'Ferrari Amalfi Spider' will be unveiled to the public in Korea for the first time. This model is characterized by inheriting the unique proportions and silhouette of the Ferrari Amalfi while combining the sensibility of open-top driving. Additionally, on June 14 during the event period, Ferrari will host a special live viewing session for 'WEC 24 Hours of Le Mans' tailored to the domestic broadcast schedule, inviting Ferrari customers exclusively to share the brand's racing passion.

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*This content was translated by AI.