Everland, 3 Million Roses in Full Bloom

*This content was translated by AI.

Everland, operated by Samsung C&T's Resort Division, has reached the highlight of its Rose Festival. On the 1st, Everland announced that the 3rd million roses planted in the Rose Garden are expected to display their peak beauty starting this week.

The Rose Festival, which opened on the 22nd of last month, is gaining positive responses from visitors with its new theme, 'Hotel Rose Garden Royal High Tea,' which is based on European classic hotel gardens. Currently, the rose blooming rate in the Rose Garden is at approximately 90%, and about 200,000 visitors have visited in the ten days since the opening, showing high interest.

Everland has been promoting a domestic garden rose development project since 2013 and has developed over 40 self-developed rose varieties named 'Ever Rose' to date. Ever Rose has been recognized for its excellence through global Jang Mi-dae-hoe (수상) and overseas expansion.

At the festival site, visitors can experience the scents of four types of Ever Roses through 'Rose Lab,' an interactive space themed around a rose research institute. Additionally, the scent delivery butler robot 'Rozie' circulates throughout the Rose Garden, offering visitors a unique experience.

Furthermore, an online and offline LINE-linked event is underway, allowing visitors to view new Ever Rose varieties before their official release and participate in a popularity vote. The variety receiving the most votes will be given a new name, and participating customers will receive Soom Point coupons usable at Everland.

At night, garden lighting and illumination transform the Rose Garden into an even more glamorous atmosphere. The 'Purple Rose Zone,' decorated with purple roses, and a large chandelier photo zone create a romantic atmosphere reminiscent of European hotel Yeon (Chairman), while daily jazz band performances continue to attract visitors.

On the 3rd, the street performance program 'Youth Micro,' featuring young artists, will be held, showcasing various stages including contemporary circus, tap dance, popping performance, and R&B shows.

In addition, visitors can enjoy pizza, ade, and dessert menus inspired by roses, as well as a variety of new goods such as fennec fox dolls, cushions, Yangsan, and home wares.

An Everland official stated, "The roses in the Rose Garden are expected to reach their most spectacular peak starting this week," and added, "We hope visitors will enjoy the charm of the romantic rose garden from day to night."

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*This content was translated by AI.