*This content was translated by AI.
Samsung Electronics announced on the 21st that it participated in the world's largest design festival, 'Milan Design Week 2026,' held in Milan, Italy, from the 20th to the 26th (local time), showcasing its design philosophy.
Through this exhibition, Samsung Electronics revealed how its designs provide new experiences in daily life and transform the future.
The exhibition space was organized in an Open Lab format to allow visitors to naturally experience Samsung Electronics' design values.
The exhibition hall, consisting of 12 immersive spaces, presented over 120 design assets, including Samsung Electronics' experimental future design concepts and newly released products.
In particular, Samsung Electronics introduced its design philosophy embodying its AI vision through an exhibition space configuration where various devices harmoniously coexist.
Inside the exhibition hall, an art wall visualizing diverse lifestyles using Galaxy foldable phones, a kitchen experience space demonstrating the connection between mobile devices and home appliances, and an auditorium enabling XR experiences all illustrate how AI can transform our daily lives.
Other highlights that drew significant interest from visitors included an audio immersive exhibition space expressing analog sensibility digitally through transparent speakers and screens, a space expressing individuality and diversity through the OLED TV (S95H), and an artistic living room space experienced via the Micro RGB TV.
Additionally, Samsung Electronics introduced a new design formula, 'AI X (EI+HI),' which projects AI-era lifestyles onto its human-centric design philosophy emphasized over the past 30-plus years.
Mauro Porcini, President and Chief Design Officer (CDO) of Samsung Electronics' DX Division, stated, "Design must reflect human diversity and embrace different lifestyles and values." He added, "Through this exhibition, Samsung Electronics aimed to demonstrate how design combining human intent, empathy, and imagination can more meaningfully transform our lives."
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*This content was translated by AI.
