LUNA to operate pop-up store in Shin-Okubo, Japan...

*This content was translated by AI.

LUNA is launching a pop-up store in Shin-Okubo, Tokyo, Japan, to expand its reach across the country.

The pop-up event will take place in Shin-Okubo, a hub for Hallyu in Japan and an area with high interest in K-beauty.

The plan is to actively promote the LUNA brand to consumer segments with particularly high interest in and engagement with K-beauty.

The pop-up store will operate from April 22 to May 13 at 'A:PERS', an experiential K-beauty select shop located in Shin-Okubo.

A LUNA representative, speaking to this newspaper by phone, stated, "Shin-Okubo is a key commercial district with high interest in K-beauty, and we aimed to provide an opportunity for consumers to experience the brand directly through this pop-up."

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*This content was translated by AI.