Toyota Korea Hosts GR Racing Class to Expand Motorsports Participation

*This content was translated by AI.

Toyota Korea conducted customer engagement programs to promote motorsports culture at the opening round of the "2026 One Super Race Championship" held at Yongin Everland Speedway on April 18 and 19. A total of 12,406 visitors attended the GR booth set up on-site over the two days. The booth featured exhibits including the GR Supra Stock Car, GR86, and Prius PHEV, and operated a brand wall introducing the history and philosophy of Toyota's factory racing. Visitors participated in various experiential programs such as racing simulations, mini racing, and quiz events.

Customized programs were also operated for Toyota customers. Thirty GR model owners participated in the "GR Racing Class," where they learned driving techniques from professional instructors and experienced circuit driving. The "GR Kids Super Race School," designed for child visitors, covered schedules including motorsports safety education, pit work, and circuit tours. Additionally, 500 Toyota customers were invited to a dedicated lounge and viewing area to strengthen their brand experience.

Toyota Korea continues to collaborate with the Super Race Championship to expand the base of motorsports in Korea. Since 2020, it has participated as a body sponsor in the top-tier "6000 Class," supplying exterior designs for the GR Supra, and in 2021, it established the "Prius PHEV Class" to operate one-make races. On-site, the company also sold motorsports-related goods and accessories through its factory racing shop.

Manabu Konoyama, President of Toyota Korea, stated that he hopes motorsports will become a venue for enjoying automotive culture beyond mere competition. He added that he will continue activities to develop the motorsports culture in Korea under the philosophy of "making better cars."

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*This content was translated by AI.