Han Sung Motors successfully holds 'Mercedes Trophy' in Gapyeong... 144 amateur golfers gather

*This content was translated by AI.

Han Sung Motors held the regional qualifying round of the global amateur golf tournament 'Mercedes Trophy 2026' at Benest Golf Club in Gapyeong, Gyeonggi Province, on June 8. A total of 144 customers participated in the event.

The Mercedes Trophy is a global amateur golf tournament held in over 60 countries worldwide, targeting Mercedes-Benz customers. More than 600 tournaments are held annually, with approximately 60,000 amateur golfers participating. Selected participants from each country earn the opportunity to compete in the World Final.

The top eight finishers in the Han Sung Motors regional qualifying round received entry rights to the 'Mercedes Trophy 2026 National Final' to be held at Jeju Club Nine Bridge in August. In addition to the tournament, various programs were prepared at the event venue. Special awards were prepared for hole-in-one, longest drive, nearest to the pin, and drive to the major, providing diverse enjoyment for participants. Han Sung Motors Ambassador Park Jin-pro, a professional golfer, conducted a one-point lesson and served as MC, engaging in time for communication with customers.

This event was further enriched through collaboration with partner companies. Global home healthcare specialist Ceragem provided the Pauze M6 massage chair as a prize for the hole-in-one. Premium personal care brand Kundal prepared two types of dry shampoo and a set of four perfume deodorant sticks, offering various benefits to participating customers.

Han Sung Motors operates the integrated loyalty membership program 'Club Han Sung' to expand brand experience beyond vehicle purchase experiences to encompass customers' overall lifestyles. Through various programs including golf, culture, travel, and collaborations with luxury brands, the company is expanding touchpoints with customers and providing differentiated experiences even after vehicle purchase.

Kim Marco stated, "The Mercedes Trophy is a representative program that allows customers to connect with the brand and create special memories through their shared interest in golf." He added, "Moving forward, we will continue to expand differentiated brand experiences connected to customers' lifestyles based on Club Han Sung."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.