BTS V joins Coca-Cola in the '2026 World Cup' spirit

*This content was translated by AI.

BTS V is collaborating with Coca-Cola on the 2026 FIFA North America World Cup campaign. Coca-Cola has unveiled a new advertisement and launched the related campaign in connection with the 2026 FIFA North America World Cup.

In the released campaign, V expresses moments of tension and passion for victory through Coca-Cola's refreshing and thrilling qualities and the image of youth. V's performance highlights a vibrant atmosphere and reveals the brand's image.

The 2026 FIFA North America World Cup will run for 39 days, starting with the opening ceremony held at 2:30 a.m. (Korean time) on the 12th in Mexico. This tournament is being jointly hosted by three countries: the United States, Canada, and Mexico, and features the largest scale in history with 48 teams advancing to the finals.

Coca-Cola first established a connection with the World Cup in 1930 at the inaugural Uruguay World Cup by providing products to spectators. It began cooperating with FIFA in 1976 and has served as an official sponsor since 1978.

V's Coca-Cola campaign is being broadcast in 10 countries, including South Korea, Japan, Taiwan, Hong Kong, Thailand, Malaysia, Myanmar, Macau, Vietnam, and the Philippines. Related advertisements are also being displayed at major city landmarks in each country.

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*This content was translated by AI.