Peugeot, IKEA Store Tour Pop-up Exhibition… Full-scale Effort to Create Customer Touchpoints

*This content was translated by AI.

Peugeot will conduct a pop-up exhibition showcasing its representative SUV LINE lineup at major IKEA stores for three weeks starting June 12. The event was planned to allow customers who do not visit exhibition halls to experience the Peugeot brand in their everyday spaces.

The exhibition schedule begins at IKEA Giheung from June 12 to 14, followed by IKEA Goyang from the 19th to 21, and IKEA Busan from the 26th to 28. During the event period, each store will display one unit each of the "All-New 3008 Smart HYBRID" and "All-New 5008 Smart HYBRID," with professional sales consultants stationed on-site to provide vehicle consultations and product explanations.

The All-New 3008 Smart HYBRID is a model that won the "Design of the Year" category in the "Car of the Year 2026" evaluation by the Korea Automotive Journalists Association, the country's leading automotive media organization. The All-New 5008 Smart HYBRID is a seven-seater SUV known for its high space utilization.

Interactive events for on-site visitors are also being held. Customers whose IKEA receipts on the day include the numbers 3, 5, 0, or 8—symbolizing Peugeot SUVs—can participate in a capsule draw event, with prizes including Gibits, Malang squishies, and IKEA accessories. Additionally, customers who receive vehicle consultations on-site will be given a Peugeot beach towel.

Stellantis Korea Bang Sil (CEO) stated that through this exhibition, the company aims to allow family-oriented customers to closely experience the Peugeot brand in lifestyle spaces they frequent, and plans to expand customer engagements through various touchpoints beyond traditional exhibition halls in the future.

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*This content was translated by AI.