The Reason Behind the Truth Clash Over the 'Luxeed RX' Allegedly Hiring a Ferrari Designer

*This content was translated by AI.

Following the latest announcement from China's Ministry of Industry and Information Technology (MIIT), the new SUV model 'Luxeed RX' from the 'Luxeed' brand, jointly developed by Huawei and Chery Automobile, has been unveiled, sparking a controversy over the vehicle's design history.

The Luxeed RX is positioned as an 'FUV (Fashion Utility Vehicle)' emphasizing sportiness. It features a closed front grille, L-shaped lighting units, and a three-tier air intake. Due to its low-profile design and rear diffuser, it was immediately compared to Ferrari's SUV model, 'Purosangue'. The vehicle's dimensions are 5,020mm in length, 2,007mm in width, and 1,585mm in height, with a wheelbase of 3,000mm. It is equipped with four LiDAR sensors and electromagnetic thermal control die-casting technology. The powertrain consists of a single-motor version with 277kW (372 horsepower) output and a dual-motor version combining 160kW and 277kW motors.

The controversy began with remarks by Zhao Changjiang, Luxeed's executive vice president and chief operating officer. He recently claimed that the Luxeed brand has hired a 'former Ferrari chief designer' and secured a chassis tuning team from BMW and Aston Martin alongside them.

However, Ingrid Sun, Ferrari's head of public relations in China, publicly raised doubts about this announcement. Through her social media, Sun stated, "I would like to know the name of that former Ferrari chief designer," directly challenging the veracity of the claim. Chinese netizens also pointed out that the position of Ferrari's chief designer has not changed in over a decade, expressing skepticism toward the brand's announcement. As the controversy spread, the rebuttal post by Sun was deleted as of June 11.

Currently, the Luxeed brand is experiencing poor performance with sales plummeting compared to the same period last year since December. Amidst this, the new SUV Luxeed RX, embroiled in a controversy over the authenticity of its design, is scheduled for official release in the Chinese market this autumn.

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*This content was translated by AI.