"Nine models in a month?" BMW Korea targets the premium market with its largest-ever online edition

*This content was translated by AI.

BMW Korea is taking an unprecedented step by launching a total of nine limited-edition models at once, ranging from high-performance M LINE models to large SUVs. This scale and scope represent a highly bold departure from the conventional practice of releasing only one or two models in its previous online editions.

BMW Korea will officially launch nine limited online editions for May through 'BMW Shop Online' at 3 p.m. on the 12th. This release features six ultra-high-performance M models and three popular SUV LINE models, maximizing customer choice.

In the high-performance M LINE segment, which accounts for the largest share, the compact coupe 'M2 Coupe Sao Paulo Yellow Edition' and the 'M4 Competition M xDrive' coupe and convertible editions with striking exterior colors will be released. Notably, the 'M5 Storm Bay Edition' and 'M5 Touring Storm Bay Edition,' high-performance versions of the business sedan, come standard with M Carbon Ceramic brakes to enhance their appeal. The ultra-high-performance PHEV 'XM Label Marina Bay Blue Edition' with 738 horsepower is also included on the list.

The X-series SUV LINE is also equipped with distinctive colors. Alongside the 'X5 M60i xDrive Pro Frozen White Edition' in matte white, the 'X6 xDrive40i Pro Tourmaline Brown Edition' and 'X7 xDrive40i Design Pure Excellence Donington Grey Edition' will be available for sale.

The May editions will be sold in limited quantities of only 7 to 25 units per model, with prices ranging from 121.3 million won to 230.1 million won. Simultaneously showcasing nine limited editions across various segments within a single month is a rare sight even in the domestic imported car market, interpreted as BMW's aggressive marketing strategy to target premium customers who value individuality. All vehicles can be purchased exclusively on a first-come, first-served basis through Online.

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*This content was translated by AI.