Prospec, '2026 Seoul Half Marathon' Completion Commemorative Event Successfully Concluded… 'Records and Memories' Ignite Passion

*This content was translated by AI.

South Korea's sports brand Prospec operated a brand booth at the '2026 Seoul Half Marathon' held on the 26th of last month and successfully concluded on-site communication with runners.

At this event, which saw many runners participate, Prospec unveiled a completion commemorative program with the concept of 'Records and Memories.' The brand focused on viewing completion not merely as the result of achieving a record, but as an experience filled with each runner's individual challenges and achievements, and providing programs to commemorate this.

As the Seoul Half Marathon operated with finish lines divided into Yeouido (10km course) and Sangam (half marathon course) depending on the course, Prospec installed brand booths at both locations to welcome runners. Runners who completed the race visited the booths, commemorating their moment of completion at the photo booth and recovery booth, and the presence of participants sharing their completion experiences around the booths further enhanced the on-site atmosphere.

The 'After Race' event, featuring completion medal engraving and t-shirt finisher printing held at Prospec's Yongsan direct store following the race, received high interest from participants, with reservations closing early.

This activity is highlighted as significant for conveying Prospec's pursued value of 'Warm Sports' at the running site. Prospec views sports not as a competition for a few, but as an experience that anyone can enjoy and complete in their own way, and through this on-site event and linked programs, it expanded its touchpoints with runners.

A Prospec official stated, "Through this activity, we aimed to commemorate the challenges and achievements of runners together and convey the value of 'SPORTS FOR ALL,' where anyone can enjoy sports in their own way."

Meanwhile, Prospec plans to continue communicating with runners at various lifestyle sports sites, including marathons, and to continuously provide brand experiences that support the challenges of people enjoying sports in their daily lives.

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*This content was translated by AI.