[2026 BIMOS] Genesis Unveils 'Magma GT & Hypercar' in Asia Premiere

*This content was translated by AI.

The Genesis brand unveiled two high-performance vision models in Asia for the first time at a press conference held on the 26th at the '2026 Busan Mobility Show' opening at Busan BEXCO.

The models unveiled this time are the 'Magma GT Concept', reflecting a luxury high-performance vision, and the 'GMR-001 Hypercar Design Model', a full-scale vehicle based on a car built for endurance racing.

The Magma GT Concept reinterprets elements of the Grand Tourer (GT) Gyeongju vehicle based on Genesis's design philosophy of 'Dynamic Elegance'. It implements a low and wide body ratio with a low front end, wide fenders, and a boat-tail shape that narrows toward the rear. The interior features a structure where the driver and passenger seats are independent, and an analog instrument panel inspired by mechanical watches has been applied.

The GMR-001 Hypercar Design Model, exhibited alongside, is a model based on vehicles that compete in actual WEC (World Endurance Championship) and '24 Hours of Le Mans' endurance races. A Korean flag was attached to the front of the vehicle, and 'Magma' was engraved in Hangul at various points on the body to incorporate Korean identity. The aerodynamic structure was visualized by combining a gradient color transitioning from orange to red with Genesis's signature two-line design.

Since its debut at the WEC Imola opener in April, Genesis has continued its motorsports activities, including securing its first points at the Spa-Francorchamps 6 Hours race and completing the 24th Hours of Le Mans. At the event, Andre Lotterer, a driver for Genesis Magma Racing, participated and shared his thoughts on the race and future plans.

The exhibition booth featured a segmented 'Genesis Magma Racing Zone' including a WEC introduction zone, a GMR-001 sim-racing zone, a GMR pit wall, and a GMR shop. Visitors can experience the driving and ignition sounds of the GV60 Magma, which is exhibited in the 'Magma Zone' accessible through this area.

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*This content was translated by AI.