'Are the desserts on variety shows coming to our homes?' Coupang to exclusively sell 'Bonjour Bakery' tarts and more

*This content was translated by AI.

A special product campaign featuring various items showcased in Coupang Play's new variety show 'Bonjour Bakery' is being held.

Coupang announced on the 11th that it has launched a product campaign featuring bakery items, desserts, kitchenware, and more from 'Bonjour Bakery'.

'Bonjour Bakery' is a healing baking variety show that premiered on the 8th, featuring actors Kim Hee-ae, Cha Seung-won, Kim Sun-ho, and Lee Gi-taek. The program, which depicts the process of running a 'senior dessert cafe' in a quiet rural village, has collaborated with several brands including 'La Vaca', 'Artiste', and 'Bread Mill'.

According to Coupang, the show's cast will sell seven dessert recipes they carefully prepared. To allow viewers to enjoy the same desserts featured in the program, Coupang is exclusively selling related products through its fresh food early morning delivery service, 'Rocket Fresh'.

A notable item is the 'Green Barley Tart'. Inspired by green barley, a specialty of the Gochang region, the tart features a dough base and topping that deliver a familiar taste while adding an exotic texture distinct from traditional desserts, earning high praise from the elderly characters in the show. Other items to be featured in the main episodes, including ▲Green Barley Brioche ▲Raspberry Croissant ▲Peanut Pain au Chocolat ▲Pumpkin Babka ▲Sweet Potato Galette ▲and Vanilla Choux, will also be available for purchase.

Premium kitchenware used by the cast during baking can also be found at Coupang. The lineup includes stylish kitchen items such as the 'Steney' mixing bowl set and high-performance stainless steel cookware from 'Wagner'.

A Coupang representative stated, "We prepared this campaign to convey a message of building empathy with the senior generation to viewers while providing customers with the experience of quickly receiving the bakery and products featured in the show." The representative added, "Moving forward, we will continue to expand differentiated shopping services that can only be experienced exclusively at Coupang by linking with original content from Coupang Play."

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*This content was translated by AI.