* Translated by AI

Starnews

Rise of hyper-personalized productivity trend, driving up demand for IT devices

Published:

Kim gyeong-soo

*This content was translated by AI.

As AI (artificial intelligence) technology spreads across all aspects of the workplace, the criteria for employee productivity are changing. Beyond simply using high-performance devices, the 'Personalized Productivity' trend, which focuses on reducing repetitive tasks and optimizing workflows to match users' work routines, is gaining attention.

Especially as document work, video conferencing, schedule management, and multi-device work environments become daily norms, demand for productivity IT (information technology) devices that naturally connect work flows is increasing. Logitech's 'MX Master 4' is a productivity mouse that supports the creation of work environments tailored to users' work routines, based on app-specific customization and multi-device connectivity features. Unlike standard mice, it allows users to execute frequently used functions according to their settings through productivity plug-in functions based on the Actions Ring in major work apps such as Microsoft Office, Notion, Slack, and Adobe, thereby reducing repetitive clicking and menu navigation processes.

The 'Personalized Productivity' trend is gaining attention / Photo courtesy of Logitech
The 'Personalized Productivity' trend is gaining attention / Photo courtesy of Logitech

Along with this, LG Electronics' 'LG gram Pro AI' is being utilized as an AI laptop that supports repetitive information processing tasks such as document summarization, search, and meeting notes. This product is based on LG AI Research's large language model 'EXAONE 3.5' and supports document summarization, translation, and data search functions. It also features the 'gram Link' function, which connects mobile devices and TVs, along with an ultra-lightweight design, making it suitable for multitasking in various environments.

Finally, Samsung Electronics' 'Galaxy Watch 8', a wearable device that simultaneously supports schedule management and health data, helps maintain a fast work flow by enabling users to check meeting notifications, read messages, and execute voice command functions without taking out their smartphones. Additionally, it provides sleep analysis, heart rate measurement, and an AI-based 'Energy Score' function, responding to the demand of employees who wish to manage both their physical condition and work routines simultaneously.

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*This content was translated by AI.

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