*This content was translated by AI.
Samsung C&T Resort Division's Everland announced on the 18th that it will host the 'Rose Festival' from May 22 to June 21, featuring 720 varieties and 3 million blooming roses over the course of one month. From the 22nd onward, the entire Everland Rose Garden area will be filled with fragrant roses and romantic ambiance. The Rose Festival is considered the most representative of Everland's year-round flower festivals.
This year's Rose Festival has been newly transformed into a 'Hotel Rose Royal High Tea' concept, upgrading the 'Rose Garden Royal High Tea' theme that debuted last year to offer a leisurely vacation experience reminiscent of staying in a classic European hotel garden.
This year's festival is even more diverse. Most notably, Everland's own-developed rose variety, Ever Rose, along with 720 varieties and 3 million roses from countries around the world, will bloom vibrantly throughout the festival period.
Designed to match the festival's Hotel Rose Royal High Tea concept, the route from the entrance to the Rose Castle is arranged like a single journey akin to checking into a hotel. At the Rose Garden entrance, a hotel gate featuring an elegant signboard and climbing roses has been prepared to welcome guests.
In particular, a large chandelier approximately 3 meters in size has been installed in the Rose Garden, creating a luxurious and elegant atmosphere as if entering a European hotel Yeon (Chairman). At night, the chandelier lighting and subtle garden lighting warmly illuminate the rose garden, offering an even deeper romantic mood.
At the 'Rose Lab' experience zone, designed with a rose research institute concept within the garden, visitors can capture the scents of four types of Ever Rose, including Tete de Belle and Lemon Bubble, on scent paper featuring artwork by artist Daria Song. Additionally, the unique sight of the scent butler delivery robot 'Rozie' circulating around the Rose Garden to deliver Ever Rose scents to customers can be seen.
Everland, which began developing domestic garden roses in 2013, has so far developed over 40 varieties of Ever Rose and is gaining global recognition for its excellence through being the first in the world to achieve Jang Mi-dae-hoe (수상) domestically and through overseas expansion.
A variety of food, goods, and performances offering a special rose experience will also be showcased.
Cucinamario, an Italian restaurant near the Rose Garden, has been decorated inside and out using fairy-tale illustrations by artist Daria Song, transforming into a hotel restaurant concept during the festival period.
New menus themed around roses are also being launched. Dishes include a pizza expressing a blooming rose made with beef, a rose flower ade with petals shaped from apple slices, heart-shaped churros, and roseberry ice cream, all available at Cucinamario and the Rose Garden snack booth.
Additionally, to mark this festival, Everland has launched over 20 new goods, including items embodying a rest and healing concept such as desert fox pajama dolls, Ruihui cushions, Rose Royal High Tea Yangsan, and homeware, as well as emotional goods utilizing Daria Song's artwork. A romantic performance by a four-piece jazz band takes place daily, making it enjoyable to watch alongside the magnificent roses.
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*This content was translated by AI.
