Renault Korea and Busan Chamber of Commerce and Industry Sign MOU for Sales Promotion Campaign… Expected to Boost Regional Economy

*This content was translated by AI.

Renault Korea signed a 'Sales Promotion Campaign Memorandum of Understanding (MOU)' with the Busan Chamber of Commerce and Industry on the 19th at the Renault Korea Busan Plant to revitalize the Busan region's economy.

Attendees at the signing ceremony included Renault Korea executives such as Nicolas Parry, Executive Vice President of Internal and External Strategy Hee-jung Song, Head of Sales Won-sang Jo, and Ki-seok Kim Je Jo-bon (Director), along with Busan Chamber of Commerce and Industry executives and the board of directors, including Yang Jae-saeng (Chairman). Through this agreement, vehicle purchase benefits will be provided to representatives of member companies, employees, and a certain range of family members of the Busan Chamber of Commerce and Industry. Additionally, the agreement includes promotional support via the Busan Chamber of Commerce and Industry's website and member service channels, as well as the development of collaborative projects to revitalize the Busan region's economy.

Detailed information on the vehicles eligible for the sales promotion campaign, purchase benefits, and application procedures will be implemented according to a separate notice and operational plan. On this day, the Busan Chamber of Commerce and Industry purchased Renault Korea's flagship crossover, 'Fluence', to wish for strong sales performance in line with the MOU.

Following the MOU signing ceremony, a field symposium was held to revitalize the automotive industry in the Busan region. At the meeting, participants discussed ways to strengthen the competitiveness of the Busan Plant and activate the local industry.

Nicolas Parry stated, "The Renault Korea Busan Plant, where over 2,000 employees work, is like the heart of Renault Korea. We are striving to fulfill the role of a representative manufacturing company in Busan based on the energy and passion of our employees." He added, "Starting with this MOU, we plan to play a central role in the Busan economy and the Korean automotive industry, and to build a stronger cooperative system for mutual growth with companies in the Busan region."

Yang Jae-saeng (Chairman) said, "The Renault Korea Busan Plant is a crucial pillar of Busan's manufacturing sector and serves as a key hub for the local automotive industry. We expect this agreement to become a model of mutual cooperation that contributes to the revitalization of the Busan region's automotive industry and local economy."

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*This content was translated by AI.