Nongshim partners with India's No. 1 quick-commerce firm Blinkit

*This content was translated by AI.

Nongshim is officially launching its push into the Indian market by partnering with Blinkit, the No. 1 company in India's quick-commerce market share.

On the 22nd, Nongshim held a standalone launch event for the 'Shin Ramyun kimchi fried noodles' brand at its local office in Gurugram, India. Through this event, Nongshim will quickly introduce the Shin Ramyun brand to key Indian regions including New Delhi and Mumbai by leveraging Blinkit's powerful delivery infrastructure, which holds about 50% of the Indian quick-commerce market. In particular, the standalone launch of Shin Ramyun kimchi fried noodles is a strategic decision considering India's food culture that enjoys fried noodles and the local younger generation familiar with quick-commerce.

Nongshim plans to aggressively target the rapidly growing Indian online distribution network through this launch.

According to overseas market news from the Korea Chamber of Commerce and Industry, the Indian e-commerce market is expected to grow approximately threefold, from 90 billion dollars in 2025 to 240 billion dollars in 2030.

In particular, the quick-commerce market is projected to surge more than sixfold, from 8 billion dollars to 50 billion dollars during the same period, significantly outpacing the growth trend of the entire online market.

A Nongshim official, speaking to this newspaper by phone, said, "Through cooperation with Blinkit, a strong player in India's quick-commerce market, we will actively promote the Shin Ramyun brand across India."

A retail industry official, A, said, "I wonder if Shin Ramyun can conquer the Indian market following its entry into the Chinese and U.S. markets. If Shin Ramyun's spicy taste can also work in India, it will open a new horizon for Nongshim."

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*This content was translated by AI.