Kia Capital, Entering the Used Car C2C Market… Launches 'Safe Direct Transaction' Service

*This content was translated by AI.

Kia Capital entered the personal-to-person used car trading (C2C) market on the 27th, unveiling its 'Safe Direct Transaction' service. The company plans to address the drawbacks of personal transactions by leveraging its vehicle diagnostic capabilities and quality management expertise for commercial vehicles.

The personal used car trading market, estimated at an annual volume of 500,000 units, has long been a hot topic in the used car platform industry, gaining significant traction with the rise of Danggeun Market. As costs such as 'selling fees' that must be paid to dealers in used car transactions began to increase, personal-to-person trading gained attention as a way for those knowledgeable about cars to receive fair value without going through dealers. Additionally, individuals who have accumulated expertise in vehicle diagnostics and used car quality trading are gradually expanding their business scope by sharing their know-how via social media and conducting direct transactions to reduce transaction costs. For years, the used car platform industry has viewed C2C as merely an area to watch, citing that B2C transactions yield higher profits, C2C transactions offer lower profits, and it is difficult to unify services.

Personal transactions also have clear drawbacks. Quality cannot be verified, and the area of performance guarantees remains uncertain. Many platform companies have long sought to resolve these market challenges, and Kia Capital has now launched its 'Safe Direct Transaction' service to reclaim the C2C market.

The 'Safe Direct Transaction' service consists of four areas: direct transaction registration, safe direct transaction purchase, safe transaction support services, and direct transaction negotiation. In the initial phase of implementation, the service will be applied gradually to select model years and models. Sellers can directly input vehicle information using the 'My Car Self-Registration' feature. Subsequently, they can adjust listing exposure by selecting various advertising options such as premium advertising, boosting, and view count plus through the 'Advertise My Car' feature.

Protective measures for buyers have also been established. The 'Real Owner Verification System' ensures that only actual owners can register vehicles, preventing used car dealer listings from interfering with personal transactions. The 'Safe Report' provides objective information about the vehicle, including insurance history and maintenance records. Additionally, the 'Direct Transaction Quality Certification System' has been introduced, whereby Kia Capital directly inspects the vehicle's condition and assumes responsibility for repairs and compensation if quality issues arise after the transaction.

Simplification of administrative and financial procedures has also been achieved. The 'ONLINE Title Transfer' service allows title transfers to be completed within one hour without visiting government offices, and dedicated loan products for direct transactions are also linked. A 'Safe Remittance Service' to ensure the safety of payment settlements is also scheduled to be added in the future. Sellers and buyers can negotiate prices and terms through the 'Chat' function within the platform and the 'Safe Number Service' that protects personal information.

Kia Capital Jeong In-guk (President), a legendary figure in the used car industry, announced plans to enhance trust in the used car market through platform verification and strengthen its position as a professional platform.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.