Cadillac and GMC to Launch June 'Full-Scale Discount' Strategy for Imported SUVs

*This content was translated by AI.

Cadillac and GMC are running special promotions on key models for one month in June 2026 to mark the summer season and hosting test drive events at showrooms nationwide. The two brands, which are expanding their network by newly opening showrooms in Songpa and Busan, followed by Incheon, organized this event to broaden customer touchpoints.

Cadillac is offering purchase benefits for its flagship SUV lineup, including the '2026 New Escalade (including ESV)', the electrified model 'Escalade IQ', and the long-body model 'Escalade IQL'. Customers who already own vehicles from existing GM brands such as Cadillac, Chevrolet, and GMC will receive a 2% repurchase discount on the vehicle price when purchasing a new one, and existing Escalade owners will receive an additional 1% discount upon repurchasing. Additionally, corporate and sole proprietor customers purchasing the '2026 New Escalade' will receive a 2% discount, and all benefits can be applied cumulatively.

GMC is running promotions on the premium large SUV 'Acadia', the midsize pickup 'Canyon', and the 'Hummer EV SUV', which was launched in May. Existing GM brand owners will receive a 2% repurchase discount on the vehicle price, and Hummer EV SUV buyers who are existing Escalade owners will receive an additional 1% discount. In particular, customers purchasing the Acadia will receive a 500,000 won fuel subsidy and a benefit for three free engine oil changes, and multi-child households with two or more children will receive an additional 500,000 won discount.

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*This content was translated by AI.