Hyundai Motor Group Selected as 'Automaker of the Year' at U.S. 'AutoTech Awards 2026'

*This content was translated by AI.

Hyundai Motor Group was selected as 'Automaker of the Year,' the grand prize in the complete vehicle manufacturer category, at the U.S. 'AutoTech Awards 2026.'

Hyundai Motor has won the grand prize at this ceremony three times in the past decade (2021, 2024, and 2026). Previously, in 2021 and 2024, 'Hyundai Motor America (HMA)' received the award based on its North American connected service achievements, but this year, the global group headquarters received the integrated grand prize for the first time.

The AutoTech Awards is an event organized by Informa, a global ICT research institutional investor, to select companies in the automotive technology field, including vehicle software, AI, and connectivity. Starting this year, it has been integrated and operated with the WardsAuto awards ceremony, a U.S. automotive technology media outlet.

This awards ceremony tends to exclude a brand's existing reputation, simple sales volume, or internal combustion engine performance from its evaluation. Instead, it defines vehicles as 'Software-Defined Vehicles (SDV)' and uses wireless software update (OTA) capabilities, the speed of building a digital ecosystem, and the practicality of technologies actually applied to real vehicles as key criteria. The background for past winners such as GM, Ford, Volkswagen, and Scania is the same.

The judging panel stated as the reasons for selection that Hyundai Motor Group proactively introduced Yangsan-type eco-friendly technologies such as the electric vehicle-exclusive platform 'E-GMP' and the 800V ultra-fast charging system, and that the group's transition speed to a vehicle operating system and software-centric architecture is rapid.

In this grand prize ceremony, which evaluates technological transformation capabilities from an IT and technology journalism perspective, Hyundai Motor Group being selected three times over the past decade is analyzed as reflecting the group's achievements in building software and platforms within the global complete vehicle market.

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*This content was translated by AI.