Soluem, in partnership with WHSmith... intensifies efforts to capture the global travel retail market

*This content was translated by AI.

Global retail solution provider Soluem announced on the 10th that it is partnering with WHSmith, a UK-based global travel retailer, to expand its presence in the travel retail market.

WHSmith is a global company operating over 1,200 stores in more than 30 countries worldwide, conducting business at major transit hubs including over 600 airports, railway stations, and hospitals.

Through this partnership, Soluem will supply electronic shelf labels (ESL) to major WHSmith stores in the UK, including flagship stores in Terminals 3, 4, and 5 at London Heathrow Airport. The company plans to expand its foothold in travel retail channels such as airports and railways through this initiative.

The supplied product is the 'Newton PRO,' optimized for high-traffic environments. It supports real-time price changes and promotional updates, offering stable wireless communication performance and long battery life, making it well-suited for travel retail settings.

Especially in airport stores, where product assortments and prices change frequently, operational efficiency is critical. Newton PRO is expected to contribute to enhancing work productivity in such environments.

A Soluem representative stated, "This partnership is significant not only as a contract for the UK market but also as a strategic foothold for expansion across the global travel retail channel. We are currently discussing expanding from the initial rollout in the UK to WHSmith's global store network, and are also considering the introduction of additional solutions beyond electronic shelf labels, such as digital signage."

Soluem plans to strengthen its global market penetration by expanding references at various travel hubs, including airports, railway stations, and hospitals.

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*This content was translated by AI.