1st BTS, 2nd RESCENE, 3rd Lim Young-woong

*This content was translated by AI.

• Star Brand Reputation July 2026

The group BTS claimed the number one spot in the July Star Brand Reputation, shining with its popularity.

On the 28th, the Korea Corporate Reputation Research Institute announced that BTS ranked first in the big data analysis of star brand reputation for July 2026. RESCENE and Lim Young-woong followed in second and third place, respectively. This ranking is based on an analysis of consumer relationships among top-tier star brands.

The institute calculated participation index, media index, communication index, and community index based on 214,383,945 pieces of star brand big data measured from June 28 to July 28. The analysis targets brands in the top tier among variety show performers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and athletes. The detailed indicators include a recommendation index weighted accordingly.

The number one brand BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) recorded a brand reputation index of 8,131,706, with a participation index of 171,387, media index of 994,135, communication index of 2,971,547, and community index of 3,994,637. This represents a 21.71% increase from the 6,681,350 recorded in June.

The number two brand RESCENE (Wonyi, Live, Minami, May, Jena) was aggregated with a brand reputation index of 7,974,809, featuring a participation index of 1,743,325, media index of 1,532,618, communication index of 3,144,768, and community index of 1,554,098. Compared to the 4,656,946 from June, this is a 71.25% increase. The Lim Young-woong brand recorded a brand reputation index of 5,814,144 with a participation index of 583,757, media index of 1,337,944, communication index of 2,392,829, and community index of 1,499,613, marking a 13.33% decrease from June.

The number four brand So Ji-sub showed a brand reputation index of 5,541,602, with a participation index of 995,442, media index of 1,527,207, communication index of 1,563,911, and community index of 1,455,042. The number five brand Yoo Jae-suk recorded a brand reputation index of 5,303,088 with a participation index of 178,785, media index of 1,758,64, communication index of 2,251,030, and community index of 1,122,409, representing a 3.33% increase from June.

The top 30 stars in the July Star Brand Reputation are BTS, RESCENE, Lim Young-woong, So Ji-sub, Yoo Jae-suk, Curtis, Hwang Jung-min, IVE, Park Ji-hoon, SEVENTEEN, Psy, aespa, BLACKPINK, Yoon Kyung-ho, TWICE, Park Ji-hyun, Lee Jung-hoo, Park Ji-sung, Gong Hyo-jin, Kim Yong-bin, I.O.I, BIGBANG, LE SSERAFIM, Jeon Hyun-moo, Lee Dong-wook, Kim Go-eun, Jeon Ji-hyun, Sung Si-kyung, Ha Jung-woo, and Kim Jong-kook.

The brand reputation index is a metric created through big data analysis of brands. Star brand reputation analysis measures the relationship with consumers, positive and negative evaluations, media interest, and the volume of interest and communication.

Koo Chang-hwan, president of the Korea Corporate Reputation Research Institute, analyzed the brand as follows: "According to the July 2026 big data analysis of Star Brand Reputation, the BTS brand ranked first. BTS is communicating with ARMY through the World Cup final halftime show and world tour. The RESCENE (Wonyi, Live, Minami, May, Jena) brand secured second place as it became a reverse-running icon raised by fans. The Lim Young-woong brand, which recorded third place, is spreading an overwhelming fan era of heroism and positive influence. Following that, the fourth-place So Ji-sub brand achieved overwhelming viewership ratings by creating the 'watching on broadcast' syndrome through the drama Mr. Kim. The fifth-place Yoo Jae-suk brand is maintaining its position as the trusted national MC."

The president continued, "Analyzing the July 2026 Star Brand big data in the Star Brand category revealed a 13.72% decrease compared to the 246,862,721 pieces of star brand big data from last June. A detailed analysis shows that brand consumption fell by 21.99%, brand issues dropped by 14.26%, brand communication declined by 9.40%, and brand dissemination decreased by 15.72%."

The top 100 stars in the July 2026 Star Brand Reputation big data analysis are RESCENE, BTS, Lim Young-woong, So Ji-sub, Yoo Jae-suk, Curtis, Hwang Jung-min, IVE, Park Ji-hoon, SEVENTEEN, Psy, aespa, BLACKPINK, Yoon Kyung-ho, TWICE, Park Ji-hyun, Lee Jung-hoo, Park Ji-sung, Gong Hyo-jin, Kim Yong-bin, I.O.I, BIGBANG, LE SSERAFIM, Jeon Hyun-moo, Lee Dong-wook, Kim Go-eun, Jeon Ji-hyun, Sung Si-kyung, Ha Jung-woo, Kim Jong-kook, Kim Do-young, Heo Nam-jun, Ahn Jung-hwan, Ryu Hyun-jin, Jo In-sung, Lee Chan-won, Byun Woo-seok, NCT, Jang Yun-jeong, Seo In-guk, Shin Min-a, Kim Dong-hyun, Namkoong Min, Yang Yi-ji, Kim Yuna, EXO, Lee Jun-young, Lee Dae-ho, Seo Jang-hoon, Park Bo-young, Ko Yoon-jung, Kim Mu-yeol, Jung Ho-yeon, Lee Sang-i, Lee Jung-jae, Ju Woo-jae, Choi Hyun-wook, Rise, Bibi, Choi Min-sik, Kang Ho-dong, Yang Hyeon-jong, Taeyeon, Sung Ri, Song Min-ho, Red Velvet, Davichi, Kim Hee-chul, ENHYPEN, Jang Han-byul, Son Heung-min, Choi Hyung-woo, Noh Si-hwan, fromis_9, Stray Kids, Kang Dong-won, Park Jin-young, Ju Sang-wook, Choo Sung-hoon, Kim Nam-gil, Koo Gyeo-hun, Kiki, Lee Jun-ho, Lee Kyung-gyu, Yeong-tak, Byun Yo-han, DAY6, Yuna, Park Chan-ho, Kim Min-kyung, Ji Chang-wook, Park Jung-hyun, Im Ji-yeon, Baby Monster, Baek Z-young, Yoo Hae-jin, Lee Seol, Park Seo-jin, Ki-an 84, and AILET.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.