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Lim Young-woong Ranks in Top 3 of October Star Brand Reputation

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Mun Wansik

*This content was translated by AI.View Original

Singer Lim Young-woong shone brightly by securing a spot in the top three for star brand reputation in October.

According to the October 2026 big data analysis results for star brand reputation released on October 28 by the Korea Corporate Reputation Institute, Lim Young-woong ranked third. Rescene took first place, followed by BTS in second. The Lim Young-woong brand was analyzed with a participation index of 424,152, a media index of 1,125,445, a communication index of 2,439,810, and a community index of 1,076,859, resulting in a brand reputation index of 5,066,266.

Director Koo Chang-hwan of the Korea Corporate Reputation Institute analyzed the brand, stating, "The Lim Young-woong brand, which recorded third place, is creating a healthy fandom culture together with Hero Era."

The ranking for the top 30 star brand reputation in October 2026 was analyzed as follows: Rescene, BTS, Lim Young-woong, Yoo Jae-suk, BLACKPINK, Kim Do-young, IVE, Son Heung-min, Lee Sun-min, Song Kang, SEVENTEEN, Stray Kids, Koo Kyo-hwan, Park Ji-hoon, Cortis, Kim Yu-jung, ENHYPEN, Kim Yeon-kyung, Lee Seo-jin, ATEEZ, (G)I-DLE, EXO, Lee Chan-won, Park Ji-sung, Haha, Park Ji-hyun, ILLIT, Joo Woo-jae, LE SSERAFIM, and BIGBANG.

The Korea Corporate Reputation Institute measured 215,937,523 star brand big data points from September 28, 2026, to October 28, 2026, using consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands. This represents a 0.60% decrease compared to the 217,250,879 star brand big data points from September.

The brand reputation index is an indicator created through brand big data analysis, based on the finding that consumers' online habits have a significant impact on brand consumption. Star brand reputation analysis can measure the relationship between consumers and star brands, positive and negative evaluations, media interest, and consumer interest and communication volume.

Star brand reputation analysis involves analyzing the relationship with consumers through a big data reputation algorithm for brands ranked in the upper tier of brand reputation among variety show entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups, and athletes. The recommendation index was included as a weight in the detailed indicators of the star brand reputation index.

The top 100 ranking for the October 2026 star brand reputation big data analysis was analyzed as follows: Rescene, BTS, Lim Young-woong, Yoo Jae-suk, BLACKPINK, Kim Do-young, IVE, Son Heung-min, Lee Sun-min, Song Kang, SEVENTEEN, Stray Kids, Koo Kyo-hwan, Park Ji-hoon, Cortis, Kim Yu-jung, ENHYPEN, Kim Yeon-kyung, Lee Seo-jin, ATEEZ, (G)I-DLE, EXO, Lee Chan-won, Park Ji-sung, Haha, Park Ji-hyun, ILLIT, Joo Woo-jae, LE SSERAFIM, BIGBANG, Lee Byung-hun, Shin Min-a, Go Youn-jung, Kian84, Ha Jung-woo, Kim Young-kwang, Kim Hye-soo, Kim Jong-min, aespa, Wanna One, Gong Yoo, SHINee, Lee Jong-suk, Shin Dong-yeop, Park Bo-gum, Sung Si-kyung, Seo Jang-hoon, Red Velvet, Epik High, KIKI, Kim Jong-kook, Taeyeon, Lee Dae-ho, Lee Jeong-jae, Seo Kang-joon, Choo Shin-soo, Kim Suk, Oh My Girl, Kim So-yeon, Faker, Lee Dong-wuk, Nana, Byun Yo-han, Yang Eui-ji, BIBI, Kim Jun-ho, TWICE, Jang Yoon-jung, Lee Jun-young, DK, INFINITE, Choo Sung-hoon, Yun-a, Young-tak, Son Ye-jin, Ahn Jung-hwan, Kang Ho-dong, An Eun-jin, Kim Jang-hoon, Ji Chang-wook, Park Bo-young, Jeon Ji-hyun, Lee Kyung-kyu, Lee Seung-chul, Kim Hee-cheol, NCT, Lee Jun-hyuk, Wooz, Kim Woo-bin, Won Tae-in, Ryu Jun-yeol, Jeon Hyun-moo, Psy, Park Sang-cheol, Jeon Yu-jin, Byeon Woo-seok, Jang Han-byul, Jung Joon-ha, Hyun Bin, and NMIXX.

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*This content was translated by AI.View Original

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