1st Rescene, 2nd BTS, 3rd Im Young-woong

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• Star Brand Reputation for October 2026

The group Rescene(RESCENE) rose to the top spot in the October Star Brand Reputation rankings, once again shining as a "trendsetter."

The Korea Corporate Reputation Institute analyzed that Rescene recorded 1st place with a brand reputation index of 9.09245 million in its October 2026 Star Brand Reputation survey. Although Rescene's index decreased by 13.56% from 10.516714 million in September, it remained the highest among the surveyed subjects.

BTS ranked 2nd with 7.488051 million, and Im Young-woong took 3rd place with 5.066266 million. Following them were Yoo Jae-suk with 4.851811 million and BLACKPINK with 4.565494 million. Compared to the previous month, BTS declined by 2.90%, Im Young-woong by 37.49%, Yoo Jae-suk by 22.67%, and BLACKPINK by 1.43%.

This survey measured participation, media, communication, and community indices based on 215.937523 million pieces of star brand big data collected from September 28 to October 28. The total big data volume decreased by 0.60% from 217.25879 million in September.

The top 30 included Rescene, BTS, Im Young-woong, Yoo Jae-suk, and BLACKPINK, followed by Kim Do-young, IVE, Son Heung-min, Lee Sun-min, Song Kang, SEVENTEEN, Stray Kids, Koo Kyo-hwan, Park Ji-hoon, Courtis, Kim Yu-jung, ENHYPEN, Kim Yeon-kyung, Lee Seo-jin, ATEEZ, (G)I-DLE, EXO, Lee Chan-won, Park Ji-sung, Haha, Park Ji-hyun, ILLIT, Joo Woo-jae, LE SSERAFIM, and BIGBANG.

Director Koo Chang-hwan of the Korea Corporate Reputation Institute analyzed the brands, stating, "According to the October 2026 Star Brand Reputation big data analysis results, the Rescene (Won-i, Liv, Minami, May, Jena) brand recorded 1st place. Fans were driving the growth of the Rescene brand by demonstrating overwhelming power in the advertising, music streaming, and video categories. The BTS brand, which is touring globally alongside its global fandom ARMY, recorded 2nd place. The Im Young-woong brand, which ranked 3rd, is creating a healthy fandom culture together with Hero Era. Following that, the Yoo Jae-suk brand in 4th place is loved by consumers while maintaining its position as the nation's MC. The BLACKPINK brand in 5th place has members who are actively engaged in individual activities."

The top 100 in the October 2026 Star Brand Reputation big data analysis were analyzed in the following order: Rescene, BTS, Im Young-woong, Yoo Jae-suk, BLACKPINK, Kim Do-young, IVE, Son Heung-min, Lee Sun-min, Song Kang, SEVENTEEN, Stray Kids, Koo Kyo-hwan, Park Ji-hoon, Courtis, Kim Yu-jung, ENHYPEN, Kim Yeon-kyung, Lee Seo-jin, ATEEZ, (G)I-DLE, EXO, Lee Chan-won, Park Ji-sung, Haha, Park Ji-hyun, ILLIT, Joo Woo-jae, LE SSERAFIM, BIGBANG, Lee Byung-hun, Shin Min-a, Go Youn-jung, Kian84, Ha Jung-woo, Kim Young-kwang, Kim Hye-soo, Kim Jong-min, aespa, Wanna One, Gong Yoo, SHINee, Lee Jong-suk, Shin Dong-yeop, Park Bo-gum, Sung Si-kyung, Seo Jang-hoon, Red Velvet, Epik High, KIKI, Kim Jong-kook, Taeyeon, Lee Dae-ho, Lee Jeong-jae, Seo Kang-joon, Choo Shin-soo, Kim Suk, Oh My Girl, Kim So-yeon, Faker, Lee Dong-wuk, Nana, Byun Yo-han, Yang Eui-ji, BIBI, Kim Jun-ho, TWICE, Jang Yoon-jung, Lee Jun-young, DK, INFINITE, Choo Sung-hoon, Yun-a, Young-tak, Son Ye-jin, Ahn Jung-hwan, Kang Ho-dong, An Eun-jin, Kim Jang-hoon, Ji Chang-wook, Park Bo-young, Jeon Ji-hyun, Lee Kyung-kyu, Lee Seung-chul, Kim Hee-chul, NCT, Lee Jun-hyuk, Wooz, Kim Woo-bin, Won Tae-in, Ryu Jun-yeol, Jeon Hyun-moo, Psy, Park Sang-cheol, Jeon Yu-jin, Byun Woo-seok, Jang Han-byul, Jung Joon-ha, Hyun Bin, and NMIXX.

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*This content was translated by AI.View Original