1st place Rescene, 2nd place BTS, 3rd place Im Young-woong

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• Singer Brand Reputation for October 2026

The group Rescene (RESCENE: Won-i, Liv, Minami, May, Jena) rose to the top spot in the October singer brand reputation rankings, highlighting its status as a "trendsetter."

The Korea Reputation Research Institute announced that in its analysis of singer brand reputations for October 2026, Rescene recorded first place with a brand reputation index of 11.6 million 2,360. BTS and Im Young-woong took second and third place, respectively, leading the top tier.

This analysis is based on 129.68 million 8,950 pieces of singer brand big data from September 24 to October 24, analyzing consumer participation, media, communication, and community indices. This represents a 3.15% increase compared to the 125.72 million 2,522 records in the previous month of September.

Rescene recorded a participation index of 1.16 million 2,360, a media index of 1.35 million 1,164, a communication index of 3.70 million 6,770, and a community index of 3.32 million 76. This represents a 0.49% decrease compared to the previous month's brand reputation index of 9.58 million 7,604.

Second-place BTS had a brand reputation index of 6.70 million 8,845, up 24.53% from 5.38 million 7,142 the previous month. Third-place Im Young-woong recorded 5.92 million 4,130, down 2.72%, while fourth-place Ateez recorded 3.91 million 2,689 and fifth-place IVE recorded 3.53 million 296. IVE's index rose 112.4% from the previous month.

The top 30 list included BLACKPINK, ILLIT, Stray Kids, Park Ji-hyun, Seong-ri, Jang Han-byul, aespa, SEVENTEEN, Kim Yong-bin, Jang Yoon-jung, Cortis, Lee Chang-seop, EXO, Lee Chan-won, IDLE, Sung Si-kyung, ENHYPEN, KIKI, Psy, Epik High, Young-tak, LE SSERAFIM, Wooz, Park Seo-jin, and Girls' Generation.

Director Gu Chang-hwan of the Korea Reputation Research Institute stated, "The Rescene brand, which has risen to the position of a national girl group loved by all generations, took first place. The BTS brand, an idol group shining for South Korea and currently on a world tour, recorded second place. The Im Young-woong brand, growing alongside a community of positive influence, became third. The Ateez brand, loved for its powerful group choreography, ranked fourth, and the IVE brand, which returned with a new song as the 'president of elementary school students,' recorded fifth."

The October 2026 singer brand reputation survey was conducted through an analysis of brand big data on Rescene, BTS, Im Young-woong, Ateez, IVE, BLACKPINK, ILLIT, Stray Kids, Park Ji-hyun, Seong-ri, Jang Han-byul, aespa, SEVENTEEN, Kim Yong-bin, Jang Yoon-jung, Cortis, Lee Chang-seop, EXO, Lee Chan-won, IDLE, Sung Si-kyung, ENHYPEN, KIKI, Psy, Epik High, Young-tak, LE SSERAFIM, Wooz, Park Seo-jin, Girls' Generation, BIGBANG, DK, BIBI, IZNA, NMIXX, Choi Ye-na, TWICE, Hearts2Hearts, FIFTY FIFTY, TWS, Wanna One, Son Tae-jin, RIIZE, BOYNEXTDOOR, Park Jae-jeong, Red Velvet, Han Roro, Vibe, Taeyeon, BABYMONSTER, IU, Jeung Seung-hwan, Swings, Na Hoon-a, Kang Daniel, fromis_9, Roy Kim, K.D. Garden, Day6, NCT, Jang Min-ho, Song Ga-in, Lee Soo, Lee Seung-yoon, Ben, 10CM, Lee Mu-jin, Jeon Yu-jin, Woody, Oh My Girl, Changmo, Park Hyo-shin, Choi Yu-ri, Jannabi, Jo Yong-pil, Noraeul, Kim Hee-jae, Davichi, AKMU, Lee Young-ji, John Park, Hwasa, Tay, Cheongha, Baekhyun, Hwanhee, Son Bin-a, Kang Moon-gyeong, Baek Ji-young, Zico, Kim Jun-su, Alpha Drive One, Jeung Eun-ji, Im Chang-jung, Park Hye-won, Park Jae-beom, QWER, Yoon Ha, Heize, and Lee Hi from September 24, 2026, to October 24, 2026.

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*This content was translated by AI.View Original