1st place: RESCENE Won-i, 2nd place: BTS Jimin, 3rd place: RESCENE Jena

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• Idol Individual Brand Reputation for October 2026

Won-i of the group RESCENE rose to the top spot in the October idol individual brand reputation rankings, shining with her popularity.

The Korea Reputation Research Institute analyzed that Won-i of RESCENE ranked first in the October idol individual brand reputation. Won-i's brand reputation index was 8,709,318, a 10.82% increase from 7,859,086 in September.

BTS Jimin recorded a brand reputation index of 8,361,896 to take second place, while RESCENE Jena followed in third with 7,271,332. IVE's Jang Won-young placed fourth with 6,812,221, and BTS Jungkook took fifth with 6,095,986. Jang Won-young's index rose by 47.49% from the previous month, marking the highest rate of increase among the top five.

This survey extracted 156,403,666 big data points from 1,735 individual idols between September 21 and October 21, analyzing them through participation, media, communication, and community indices. The total big data volume decreased by 10.68% compared to 177,501,711 in September.

Koo Chang-hwan, director of the Korea Reputation Research Institute, analyzed the brand, stating, "The brand of Won-i of RESCENE, who recorded first place in the October 2026 idol individual brand reputation, showed high scores for 'advertise,' 'appear,' and 'playful' in link analysis. In keyword analysis, 'Hello, I am Won-i, please take care of me,' 'Remain,' and 'photocard' were analyzed as high-ranking terms. In the positive-negative ratio analysis, it recorded a big data positive ratio of 95.03%."

The top 100 ranking for the October 2026 idol individual brand reputation was analyzed in the following order: RESCENE Won-i, BTS Jimin, RESCENE Jena, IVE Jang Won-young, BTS Jungkook, BLACKPINK Jennie, BTS Jin, ATEEZ San, RESCENE Minami, RESCENE Liv, BIGBANG G-Dragon, aespa Karina, IVE An Yu-jin, BLACKPINK Jisoo, ATEEZ Woo-young, Girls' Generation Hyoyeon, RESCENE Mei, Girls' Generation Yoon-a, IVE Rei, aespa Winter, Red Velvet Irene, Girls' Generation Taeyeon, BLACKPINK Rosé, TWICE Sana, Red Velvet Joy, BTS V, LE SSERAFIM Kim Chae-won, BTS Suga, TWICE Na-yeon, Wanna One Kang Daniel, BTS RM, Wanna One Park Ji-hoon, SHINee Key, EXO Baek-hyun, fromis_9 Lee Chae-young, IVE Liz, Super Junior Hee-chul, SEVENTEEN Min-gyu, LE SSERAFIM Kazuha, SHINee Min-ho, SEVENTEEN Jeong-han, TWICE Jeong-yeon, BTS J-Hope, SEVENTEEN Woozi, Oh My Girl Mi-mi, BLACKPINK Lisa, Girls' Generation Sooyoung, Wanna One Hwang Min-hyun, TWICE Mina, Oh My Girl Hyo-jung, Girls' Generation Yuri, GOT7 Jin-young, TVXQ Yoonho, ITZY Yuna, Astro Seola, fromis_9 Park Ji-won, LE SSERAFIM Heo Yun-jin, ILLIT Won-hee, Mia Anna, ENHYPEN Sunwoo, aespa Giselle, fromis_9 Baek Ji-hyun, fromis_9 Song Ha-young, Wanna One Kim Jae-hwan, TVXQ Choi Kang-chang-min, ITZY Ryujin, fromis_9 Lee Na-kyung, ITZY Chaeryeong, ITZY Lia, 2PM Junho, NCT Do-young, ATEEZ Seong-hwa, ENHYPEN Jay, ENHYPEN Sung-hoon, ATEEZ Hong-jung, NMIXX Haewon, TWS Do-hoon, NCT Tae-yong, ATEEZ Yun-ho, ENHYPEN Jeong-won, H1-KEY Yell, TWS Shin-woo, Heart to Hearts Ji-woo, Kep1er Kim Chae-hyun, TripleS Kim Chae-yeon, Heart to Hearts Ian, Highlight Yoon Doo-jun, RIIZE Won-bin, ATEEZ Jongho, Courtis Ju-hoon, Courtis James, ATEEZ Min-gi, Courtis Geon-ho, Heart to Hearts Stella, Highlight Yang Yo-seop, Heart to Hearts Yu-ha, ATEEZ Ye-sang, Courtis Martin, Courtis Seong-hyun, and ILLIT Moka.

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*This content was translated by AI.View Original