600 billion won fine: Coupang, "Apologizes for causing public concern... expects facts to be clarified through legal procedures"

*This content was translated by AI.

On the 11th, Coupang issued a statement regarding the total fine of 624.6 billion won imposed by the Personal Information Protection Commission, stating, "We apologize for causing concern to the public due to the personal information leak incident," and emphasized, "We will strengthen the personal information protection framework and strive to restore customer trust."

However, it expressed regret that "preemptive measures to prevent secondary damage related to last year's data leak incident and explanations based on clear facts were not sufficiently reflected in the decision of the Personal Information Protection Commission."

It further indicated a legal response by saying, "After receiving the official resolution document, we hope that the facts will be clearly clarified through legal procedures."

Additionally, it explained, "Coupang Partners is a program through which thousands of domestic creators, bloggers, and small business owners recommend products and generate revenue, and it protects customer data and operates legally using the same affiliate model as other global companies."

Meanwhile, the Personal Information Protection Commission announced on the 11th that it held a plenary meeting on the 10th and decided to impose a total fine of 624.681 billion won and an administrative penalty of 16.8 million won for Coupang's violation of the obligation to take personal information safety measures.

The Personal Information Protection Commission imposed a fine of approximately 423.6 billion won solely for the personal information leak and a fine of approximately 201.1 billion won for violations such as unauthorized collection of online activity records of 11.17 million members and storage in a database in an identifiable state.

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*This content was translated by AI.