Kyowon Wells Wellness Talk Show YouTube 'Shinshindangbu' Cumulative Views Surpass 13 Million ↑

*This content was translated by AI.

Kyowon Wells announced on the 12th that its wellness talk show series 'Shinshindangbu' has surpassed 13 million cumulative views.

'Shinshindangbu' is a YouTube content series in talk show format where Kyowon Wells brand ambassador Shin Ae-ra shares wellness know-how for daily life. As part of Kyowon Wells' wellness branding strategy, the series has been presented monthly since March.

A total of six episodes have been released so far, with views showing a steady upward trend. Episode 1 recorded 700,000 views, Episode 2 recorded 1.91 million views, Episode 3 recorded 1.98 million views, Episode 4 recorded 2.04 million views, Episode 5 recorded 2.16 million views, and Episode 6 recorded 4.54 million views, with each successive episode achieving higher view counts.

Kyowon Wells attributes the popularity to the series' focus on real health concerns of customers. By addressing life-oriented topics such as eating habits, aging management, and rhinitis, the series has built a shared understanding with viewers and successfully conveyed Kyowon Wells' wellness solutions in an easy and approachable manner.

Notably, Episode 6, released on the 22nd, recorded the highest views among all episodes. Gynecologist Hong Seo-yeon and comedian Jung Sung-ho appeared as guests, discussing health concerns typical of middle-aged and older adults, specifically menopause and hemorrhoids, and introduced sitz bath methods using Kyowon Wells' new bidet product 'Spawon'.

The 'Shinshindangbu' series will continue until November with a total of 12 episodes. Upcoming episodes will continue to showcase various wellness solutions, including Kyowon Wells' new products, and healthy lifestyle information.

Meanwhile, Kyowon Wells selected Shin Ae-ra as its brand ambassador in February and has been presenting various branded content, including 'Shinshindangbu' and 'Shin Ae-ra's Wells Routine', on its official YouTube channel. As a result, the number of subscribers to Kyowon Wells' YouTube channel increased by 380% compared to February.

A Kyowon Wells representative stated, "It seems the good response came from presenting customer interests, such as home-cooked recipes using mineral water from Kyowon Wells' water purifiers, as easy and approachable life-oriented content. We plan to continue presenting diverse content that allows customers to resonate with the wellness values Kyowon Wells pursues."

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*This content was translated by AI.