Toyota Korea officially launches the latest electrified SUV, 'All-New RAV4'... starting from 49.27 million won

*This content was translated by AI.

Toyota Korea officially launched the 'All-New RAV4' on June 16 and began sales at showrooms nationwide. Since its launch in 1994, the RAV4 has recorded cumulative global sales of over 15 million units as of 2025, making it a global best-selling model. The new model is equipped with HEV and PHEV powertrains and adds a new 'PHEV GR SPORT' trim that reflects motorsport sensibilities.

The new plug-in hybrid system combines a 2.5-liter inline four-cylinder gasoline engine with a 22.68kWh large-capacity lithium-ion battery and a high-efficiency e-Axle, delivering a total system output of 329 horsepower and a maximum torque of 23.8kg·m. It can travel up to 77km on a combined basis in EV mode only and supports 50kW CCS1 fast charging, taking approximately 35 minutes to charge the battery from 10% to 80%. For the hybrid models, the HEV XLE trim records a total system output of 230 horsepower and a combined fuel economy of 19.0km/L, while the HEV LIMITED trim offers a total output of 239 horsepower and a combined fuel economy of 15.6km/L. The 'E-Four' electronic all-wheel-drive system is applied to the HEV LIMITED and PHEV models.

The body structure is optimized based on the improved TNGA-K platform, increasing overall torsional rigidity by approximately 10% compared to the previous model. The NVR structure, which directly connects the A-pillar and suspension tower, has been introduced to reduce vibration and noise. Additionally, the AHB-C brake system, which allows precise hydraulic control, and the VBPC function, which controls vehicle attitude, have been applied to enhance stability during emergency braking and sharp turns.

The exterior is based on Toyota's family look, the 'Hammerhead' design, combining LED headlamps with a mesh pattern grille. The interior features a horizontal layout with a 12.3-inch instrument cluster and a full HD 12.9-inch center display. The infotainment system uses 'Toyota Connect,' developed in collaboration with LG U+, providing remote control and vehicle status checks via smartphone apps, as well as AI voice recognition functions based on Naver Clova. The comprehensive preventive safety system, 'Toyota Safety Sense,' has newly added a driver monitoring camera (DMC) and a front cross-traffic alert (FCTA) function.

The newly introduced 'GR SPORT' trim is equipped with a dedicated front bumper, radiator grille, spoilers designed for aerodynamic performance, and 20-inch lightweight wheels. The interior features artificial suede seats and a leather steering wheel embossed with the GR logo. In terms of driving, steering feel and cornering stability are enhanced through front performance dampers, rear suspension reinforcement parts, and dedicated EPS mapping.

Along with the launch, Toyota Korea is operating customer experience programs such as lifestyle-customized test drive programs and rally events, and offers the residual value guarantee financial program 'RAV4 Amazing Switch,' available for just over 300,000 won per month. The recommended retail price for the All-New RAV4 is 49.27 million won for the HEV XLE, 57.46 million won for the HEV LIMITED, 61.60 million won for the PHEV XSE, and 61.80 million won for the PHEV GR SPORT.

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*This content was translated by AI.