Nongshim announces 'Spicy Taste' at 'Campo Marte Festival'

*This content was translated by AI.

Nongshim will operate a Shin Ramyun promotional booth at the 'Campo Marte 26' festival, held on the 18th (local time) in Mexico City, the capital of Mexico. The festival runs from June 11 to July 19.

'Campo Marte 26' is a large-scale festival combining Mexican food and cultural experiences, art exhibitions, concerts, and cheering events. Nongshim has set up a Shin Ramyun promotional booth at the festival venue and will conduct a tasting event where visitors can directly sample freshly cooked Shin Ramyun using instant noodle cookers. Additionally, considering the hot local weather, Nongshim plans to distribute branded fans featuring the Shin Ramyun character 'SHIN' as promotional goods to assist visitors and enhance brand affinity.

Alongside the booth operation, Nongshim will continuously broadcast Shin Ramyun promotional videos on large screens installed at the festival site. Previously, on the 11th, Nongshim operated a promotional booth at the same event, successfully introducing Shin Ramyun to over 4,000 visitors.

A Nongshim representative, speaking to this newspaper by phone, evaluated the event as "the ideal stage to intuitively convey Shin Ramyun's value of 'Spicy Happiness In Noodles' to global consumers at this festival representing Mexico."

Meanwhile, Campo Marte is a military site and historical space located in the 'Chapultepec Park' area in the heart of Mexico City, operated by Mexico's Ministry of National Defense. The name 'Campo Marte' originates from the 'Mars Field' in ancient Rome, which was used as a military training ground and parade area. Starting in the early 20th century as an equestrian arena and military training site, it has evolved into a central hub for national large-scale events and festivals.

The history of Campo Marte being utilized as a popular 'cultural festival and event space' began in the mid-2010s, coinciding with an opening policy. This year's festival is serving as a main fan zone (Watch Party) in Mexico City, allowing groups to watch and cheer for soccer matches during the 2026 FIFA World Cup period. Simultaneously, it is being held as a large-scale festival combining diverse cultural and artistic programs.

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*This content was translated by AI.