Shin Ramyun 40th Anniversary: 'Shin Ramyun Bunsik' Opens in Seongsu-dong

*This content was translated by AI.

Shin Ramyun Bunsik has opened for the first time in the Republic of Korea.

On the 16th, Nongshim officially opened 'Shin Ramyun Bunsik' in Seongsu-dong, Seongdong-gu, Seoul, and plans to operate it for approximately six months until the end of November.

Shin Ramyun Bunsik is a brand experience space for the Shin Ramyun brand operated by Nongshim in major countries globally; this Seongsu-dong location is the first in Korea, following stores in Peru, Vietnam, Japan, and the United States.

To mark the 40th anniversary of Shin Ramyun, Nongshim plans to open a store in Seongsu-dong, the center of domestic trends, and focus on promoting the brand value of Shin Ramyun not only to domestic consumers but also to overseas tourists.

The exterior of Shin Ramyun Bunsik is based on the red color symbolizing Shin Ramyun, featuring digital billboards and sculptures that visualize the instant noodle production process. On the first floor 'Sales Zone', freshly made instant noodles such as Shin Ramyun, Ansungtangmyun, and Neoguri, directly shipped from the factory, are sold every week. The second-floor 'Experience Zone' is decorated with two corners: 'Make Your Own Noodles' and 'Make Noodles Together'.

A Nongshim official who spoke with this newspaper by phone said, "Shin Ramyun Bunsik is a space that reinterprets the unique emotional value of traditional Korean bunsik shops, where friends used to communicate freely, into modern, multi-functional experience content."

'Shin Ramyun Bunsik' is an innovative brand experience space that began in Nongshim's Metaverse virtual store, expanded through global landmarks, and has now extended to an antenna shop in Korea.

It started in 2022 when 'Shin Ramyun Bunsik Shop' opened on the Metaverse platform Zepeto. In 2025, Nongshim opened 'Shin Ramyun Bunsik' at major overseas locations to introduce Korea's unique bunsik culture to the world. The first store opened near Machu Picchu in Peru, the second in Harajuku, Tokyo, Japan, the third in Ho Chi Minh, Vietnam, and the fourth at JFK Airport in New York, USA.

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*This content was translated by AI.